Apple News 3 Days

Last updated: August 2, 2026, 2:30 AM ET

Apple's Financials and Market Performance

Apple reported its third fiscal quarter 2026 results, with $109.4 billion in revenue and a profit of $29.8 billion. This quarter represented Apple's strongest June quarter on record. Despite strong demand, slowing Services growth and higher memory costs led Morgan Stanley to lower its AAPL target to $360. Sachs also trimmed its AAPL target by $10 after the earnings call, while JP Morgan maintained a $345 price target through December 2027. Apple's stock down approximately 10% following mixed Q3 2026 results. company will pay shareholders a quarterly cash dividend of $0.27 per share on August 13. Apple spent record $11.73 billion in research and development during Q3 2026, continuing a sharp acceleration in spending throughout fiscal 2026. refunds bolstered Apple's record-breaking June quarter, with an additional $1 billion in refunds still unaccounted for.

New Product Launches and Programs

launched "Apple Upgrade," a new leasing program for most Apple products, which replaces the iPhone Upgrade Program. This program's implications for the used and refurbished market are being discussed extensively. Amazon is offering the Apple Watch Series 11 GPS models starting at $299.99. Apple is also expected to update the Mac Studio this fall, marking its first update since early 2025. The company has five products launching this fall that have been long anticipated.

iPhone and iOS Developments

Rumors are surfacing about the 2028 iPhone, detailing potential evolutions in design, display, and cameras. iPhone will celebrate its 20th anniversary next year, with significant rumors about a special edition device. An iPhone 17 Pro reportedly survived a 3,600-foot drop from a plane intact. The base model iPhone, expected in spring 2027, may feature a smaller Dynamic Island, 12GB or 9GB of RAM, and a 2nm A20 chip. lower-end iPhone 18e, anticipated by March 2027, is rumored to come with 9GB of RAM. A significant $300 price hike is rumored for the iPhone 18 Pro due to chip shortages. The iPhone 18 Pro could also transition away from Qualcomm modems to an Apple-designed C2 modem. Apple is expecting supply constraints to significantly increase next quarter, impacting iPhone, iPad, and Mac availability. High iPhone is not expected to be met by supply during the September quarter. iOS 27 is making a major change to Notification Center, which has been a core feature since iOS 5 in 2011. iOS 27 includes hints about the upcoming iPhone Ultra and offers expanded landscape features. The Mail app in iOS 27 will feature improved search functionality. iOS 27 finally unlink alarm volume from the iPhone ringer, a change that has been consistent for nearly two decades. Users will be able to set custom equalizers for their Air Pods in iOS. iOS 27 bring new features to iPhone Mirroring on mac OS.

Mac and iPad Updates

MacBook Neo is reportedly drawing schools away from Windows and Chromebooks. Incoming CEO Ternus's MacBook Neo is credited with driving Mac sales up by over 25% in the last quarter compared to the previous year. iPad Air which has maintained its design since 2020, could see a redesign in 2027. Apple's M4 Mac mini is back in stock and available for $30 off, though supply is limited.

Apple Services and Ecosystem

Apple reached 1.5 billion paid subscriptions across its platform, contributing to its Apple Services business. Apple AI costs are currently being covered by iCloud+ subscriptions. Apple's App regulatory changes are beginning to affect Services growth. Shazam has been updated with iMessage stickers, including an exclusive collection inspired by Ariana Grande's new album. Spotify is rolling out a "User Notes" feature to add personal captions to playlist tracks. Spotify also a new Running Mode for its iOS app, which syncs playlists with workout tempo.

Other Apple News and Initiatives

Apple is preparing to expand Car Keys support to another Chinese automaker's brands following backend code changes. "There’s Place Like Home, Snoopy" is now available on Apple TV as part of Apple's partnership with Peanuts. TV's YouTube channel has shared full panels from San Diego Comic-Con for shows like "Silo" and "Dark Matter". Apple is preparing for a major overhaul of its Home products, with three new smart home devices reportedly nearing launch. The FCC has banned new "foreign-produced advanced robotic devices" due to national security risks, which could impact future Matter and Home Kit models. Apple CEO Cook announced that Apple will be donating to support earthquake relief efforts in Japan and wildfire relief efforts in Europe. U.S. Senator Schumer and colleagues have demanded Apple commit to not buying Chinese memory chips, citing national security concerns. Apple's Beats continues to operate separately from Air Pods, allowing it to reach Android users and compete at lower price points. Code Weavers is testing an Apple Silicon-native Cross Over build as Rosetta's end approaches. An iOS app called 'Antizuck,' which claims to detect nearby smart glasses, has topped the App Store chart.