Apple's Mac sales experienced a significant increase of over 25% in the last quarter compared to the previous year, largely attributed to the success of the MacBook Neo. This new model, championed by incoming CEO John Ternus, appears to be resonating strongly with consumers.

According to Apple's latest earnings call, Mac revenues climbed by 28.66%, with the MacBook Neo being the primary driver, as it was the only major new product released prior to the quarter. This surge occurred despite no other new Mac models being launched during the period, indicating the Neo's substantial impact.

Further analysis reveals that during the quarter ending June 27, 2026, Apple sold $10.352 billion worth of Macs, a notable rise from $8.046 billion in the same quarter of 2025. The MacBook Neo's availability ramped up significantly, and despite a recent price increase, its lower cost is seen as a key factor in this impressive boost to Apple's financial performance.