Apple News 3 Days

Last updated: August 1, 2026, 2:30 PM ET

Apple's Financial Performance and Market Position

Apple reported its third fiscal quarter 2026 financial results, announcing a profit of $29.8 billion on $109.4 billion in revenue. This quarter marked Apple's strongest June quarter on record. The company will pay shareholders a quarterly cash dividend of $0.27 per share on August 13. Apple's Mac rose by more than 25% in the last quarter compared to the same period in 2025, largely due to the MacBook Neo. Despite a 23% shipment share, Apple captured 49% of global smartphone revenue in the second quarter. reached 1.5 billion paid subscriptions across its platform, contributing to its Apple Services business. Research and development expenses climbed to a record $11.73 billion in Q3 2026, continuing a sharp acceleration in spending throughout fiscal 2026. Tariff refunds another $1 billion yet to be accounted for, bolstered Apple's gross margins and earnings per share, contributing to its record-breaking June quarter.

Upcoming Product Launches and Updates

Apple is preparing to update the Mac Studio later this fall, marking the first refresh since early 2025. The company has a significant number of new products launching this fall, including five that have been long anticipated. Amazon is offering the Apple Watch Series 11 GPS models starting at $299.99. Deals are available on Air Pods Pro, Air Pods Max 2 at $100 off, and Air Tag, with some offers originating directly from Apple's refurbished store. The M5 MacBook Air is available for $240 off, and the Air Tag 2 is at an all-time low price of $89.00 for a 4-pack.

iOS 27 and Software Enhancements

iOS 27 is set to introduce significant changes, including a major alteration to Notification Center, which has been a core feature since iOS 5 in 2011. The upcoming operating system will also enhance the Apple Mail app with improved search functionality that is expected to "just work." iOS 27 allow users to set custom equalizers for their Air Pods, a feature previously available on headphones from other manufacturers. The update also brings improvements to iPhone Mirroring in mac OS, enhancing how users access their iPhones from their Macs. Users will see a change in alarm volume, which will no longer be linked to the iPhone's ringer volume. iOS 27 will offer a setting to adjust the transparency of Apple's "Liquid Glass" interface effect. Apple Maps iOS 27 is expected to improve upon the "Suggested Places" feature introduced in iOS 26.5.

iPhone Rumors and Future Models

The base model iPhone 18 is rumored to feature a smaller Dynamic Island, 9GB or 12GB of RAM, and a 2nm A20 chip. It is anticipated to launch in the spring of 2027. lower-end iPhone 18e, expected by March 2027, will reportedly come with 9GB of RAM, an upgrade from previous models. Rumors suggest the iPhone 18 Pro could see a substantial price increase of $300 due to chip shortages. It may also introduce an Apple-designed C2 modem, moving away from Qualcomm. iPhone Ultra is also hinted at in iOS, with expanded landscape features suggesting its impending release. Apple's 20th-anniversary slated for fall 2027, is expected to feature the most significant redesign since the iPhone X. A Canadian artist reportedly found an iPhone 17 Pro, dropped from 3,600 feet, to be virtually untouched.

Apple's Services and Ecosystem

new Apple Upgrade program has launched, with the iPhone Upgrade Program being discontinued. Apple's Services has seen a slowdown, which has led to adjustments in price targets from financial institutions. JP Morgan set a $345 price target for Apple's stock through December 2027, while Goldman Sachs has trimmed its target to $295. Morgan Stanley reduced its target to $360 due to slowing Services growth and increased memory costs. Apple's App regulatory changes are beginning to impact Services growth. TV's YouTube channel has released full panels from San Diego Comic-Con for shows like "Matchbox The Movie" and "Widow's Bay." "There’s Place Like Home, Snoopy" is now available for Apple TV subscribers.

Other Apple News and Industry Trends

Apple spent 12 years developing Beats as a separate brand, allowing it to reach Android users and compete in lower price segments. The Federal Communications Commission has banned new foreign-produced robotic devices, which could impact future Matter and Home Kit models. Apple is reportedly preparing to expand Car Keys support in Apple Wallet to another Chinese automaker's brands. App Store iTunes Store, and other Apple services experienced temporary outages for some users. Apple is donating to relief efforts for earthquake victims in Japan and for wildfire victims in Europe. Tim Cook in his final Apple earnings call, with John Ternus set to take over as CEO on September 1. Apple plans to release a second-generation iPhone Air by March 2027, which may include five new features.