As Tim Cook prepares to transition from Apple CEO to executive chairman on September 1, 2026, a look back at his 15-year tenure reveals significant growth. When Cook took over in 2011, Apple's annual revenue was $108 billion; by fiscal 2025, it reached $416 billion, with Q3 2026 alone surpassing the entire 2011 total.

Apple's market capitalization has surged, briefly hitting over $5 trillion recently, a stark contrast to its $13.35 (split-adjusted) stock price in 2011. The company was the first to reach $1, $2, and $3 trillion valuations. The installed base has grown to over 2.5 billion active devices, up from one billion in 2016.

Services revenue has seen remarkable expansion, from $9.4 billion in 2011 to $109 billion in fiscal 2025, with 1.5 billion subscriptions now active. New product categories like the Apple Watch and AirPods were launched, alongside major services such as Apple Pay and Apple Music. Cook also initiated dividends and a share repurchase program, returning over $1 trillion to shareholders. John Ternus will assume the CEO role on September 1.