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Right before all of the iPhone 18 Pro and iPhone Duo craziness, I was lucky enough to attend my first IFA in Berlin. For those unaware, IFA is the CES of Europe. There are thousands of brands and companies, ranging from tiny start-ups to giant juggernauts. They all have one goal: to show off what they have been creating to the 100,000s of visitors that attend.

I saw everything from flying cars to mini robots to 200-inch transparent displays, and while all of those products are awesome for a quick demo and to show off, I was not there for them. I wanted to see the tech that is actually about to come out, not the tech that maybe one day will see the light of day. So here are my favorite products from IFA, with a bit of an Apple twist, of course!

Lexar Muse I have been, and still am, a huge Lexar SSD user. They make reliable, fast, and compact SSDs that I use in my workflow daily. I currently use their SL500 and their magnetic SSD with my iPhone 18 Pro Max. They are versatile and work in my Apple ecosystem because they have the speed to support that Pro Res Raw footage. But their newest announcement, the Lexar Muse, blew me away. I am a huge fan of thin tech, so when I saw that this SSD is just 3.8mm at its thickest point, I was all over this.