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الأخوين يسيطران على سوق 211 مليار دولار لصيانة السيارات

Wall Street Journal US Business •
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Mavis، Midas و Pep Boys تجوبون البلاد بينما متوسط عمر السيارة تاريخي 13 عامًا وأكثر تعقيدًا من أي وقت مضى. brothers وراء بائع التجزئة الإطارات Vorort Mavis قضوا عقودًا في ابتلاع المنافسين الصغار، مما أدى إلى أكبر عملية استحواذ، وهي acquisition of the best-known name in repairs: Midas. الآن، أكبر سلسلة لصيانة السيارات في البلاد، مع حوالي 4400 متجر تغطي تقريبًا كل الولايات، تستفيد Mavis من سوق مزدهر. هناك آخرون يفهمون الأعمال لكنهم يواجهون تحديات الحجم، قال Stephen Sorbaro، quien took over the company with his brother David from their parents in 1985. crowd متزايد من المنافسين يركضون لتلبية demands of the nation’s aging fleet of personal vehicles. shock أسعار السيارات الجديدة و السيارات الحديثة مع أعمار أطول، بالإضافة إلى budgets household ضيقة ومعدلات فائدة عالية، هي ما يدفع الأمريكيين للحفاظ على سياراتهم. متوسط vehicle على roads الولايات المتحدة حوالي 13 عامًا، maximum تاريخي وزيادة 10% من decade ago. chains التي كانت تقدم تغييرات زيت أساسية وتدوير الإطارات، توسعت إلى أعمال معقدة للمحرك والكهرباء. concessionaires التقليدية للسيارات—م squeezed by slowing new- and used-vehicle sales—are aggressively chasing repair work to win back drivers and capture high-margin revenue. Sorbaro brothers believe that the operational playbook they have been honing since college gives them an upper hand. We went from kids being total failures to a roaring success, David Sorbaro said.

Their company started in the 1940s as a stand in a Mount Vernon, N. Y., toy store where their mother worked. It now encompasses a mashup of disparate tire shops, oil change outfits and repair centers, including franchises and company-owned stores, that maintain their local identity but benefit from being part of a synchronized national network.

Acquisitions within the last decade include Midas, Tuffy, and Tire Kingdom. This summer, Mavis also paid $700 million to acquire auto-service chain Pep Boys, with nearly 800 locations, from Carl Icahn’s Icahn Enterprises. Mavis keeps local managers and technicians in place, and generally retains CEOs and management teams that come with the acquisitions.

Behind the scenes, the company leverages its corporate heft. Real-time supply-chain data tracks shop inventory and automates reordering. A centralized customer-service team fields customer calls and complaints, allowing shop workers to focus on fixing cars.

An in-house real-estate team aggressively scouts and negotiates deals for prime locations. One day we were just acquired, Scott Frankland, owner of a Bronx Midas franchise, said of the Mavis acquisition, completed last June. Frankland’s family has owned the shop since the 1970s; it became a Midas in the 1980s.

I was surprised. A year later, he says it’s working out. He runs his business as usual, a half dozen bays filled with cars on a recent day, and doesn’t hear from headquarters.

Tires, however, are 10% to 15% cheaper now that he’s part of Mavis. It’s a welcome savings, he said, especially as his customers grapple with rising gas prices and he sees more high-mileage cars. People used to turn in their cars every four years, he said.

Not anymore. Analysts estimate that some one million buyers have dropped out of the U.S. auto market with the cost of a new vehicle now hovering around $50,000. Nearly two‑thirds of vehicle owners are hanging on to their cars for at least five years, up from 54% in 2024, according to data from Cox Automotive.

We see the ages of vehicles have gone up, said Midas President and operating chief Lenny Valentino Jr. That’s good for our business. Midas, founded in 1956, had lacked capital to expand, Valentino said. We needed a parent company to take us to the next level with resources, he said.

After Mavis acquired it, Midas is adding locations faster than any time in its history. In part because vehicles are increasingly complex...

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