Apple News 3 Days

Last updated: August 1, 2026, 5:30 AM ET

Apple's Financial Performance and Analyst Outlook

Apple reported its third fiscal quarter of 2026 results, announcing a profit of $29.8 billion on $109.4 billion in revenue. This represented Apple's strongest June quarter on record. company's gross margins and earnings per share were boosted by tariff refunds received so far, with another $1 billion in refunds still unaccounted for. Apple also a milestone of 1.5 billion paid subscriptions across its platform, contributing to its Services business. Despite these results, Apple's stock opened down approximately 10% following mixed Q3 2026 results and its outlook for the September quarter. Investment bank Sachs trimmed its Apple price target by $10 after the earnings call, while Morgan Stanley pared its target from $364 to $360 due to slowing Services growth and higher memory costs. JP Morgan previously set a $345 price target for Apple's stock through December 2027.

iPhone and Product Strategy

captured 49% of global smartphone revenue in the second quarter, despite accounting for only 23% of shipments, highlighting the premium pricing of its devices. Rumors suggest the base model iPhone, expected in spring 2027, may feature 9GB or 12GB of RAM and an A20 chip built on a 2nm process. iPhone 18e is also rumored to come with 9GB of RAM. A significant price hike of $300 is rumored for the iPhone 18 Pro, potentially due to chip shortages. The iPhone 18 Pro might also introduce an Apple-designed C2 modem, moving away from Qualcomm. 20th anniversary iPhone, expected in fall 2027, is anticipated to feature its most significant redesign since the iPhone X. In a surprising incident, an iPhone 17 Pro survived a fall from 3,600 feet after being dropped from a plane.

Upcoming Software and Hardware

iOS 27 is set to bring several new features, including improvements to Apple Mail with enhanced search capabilities, the ability to unlink alarm volume from the iPhone ringer, and options to hide the Messages button. The operating system will also feature refined "Liquid Glass" transparency settings and further enhancements to Apple Maps. mac OS Golden Gate, will introduce five new features, including significant upgrades to iPhone Mirroring. iPad Air is speculated to receive a redesign next year, as its current design has been in place since 2020. Apple has a notable lineup of five new products launching this fall, including some that have been long-awaited.

Services, Subscriptions, and Market Dynamics

Apple's App regulatory changes are beginning to affect Services growth, with the company's CFO noting the impact in the US and abroad. company reached 1.5 billion paid subscriptions across its platform, a key milestone for its Services business. Apple's AI costs are currently being covered by iCloud+ subscriptions, with daily usage limits tied to subscription tiers. new Apple Upgrade program, which allows users to lease iPhones, iPads, Macs, and Apple Watches, launched this week and replaces the discontinued iPhone Upgrade Program. Some analysts believe that adding more memory suppliers may not necessarily lead to lower product prices, as Apple has reluctantly raised prices due to a "100-year flood on memory pricing."

Supply Chain and Chip Concerns

Apple is anticipating significantly increased supply constraints for the upcoming quarter, which will impact revenue for the iPhone, iPad, and Mac. Despite "incredibly demand" for the iPhone, supply-side availability is expected to slow growth during the September quarter. U.S. Senators demanding Apple commit to not purchasing Chinese memory chips due to national security concerns. Qualcomm has revised its expectations, anticipating a faster decline in revenue from Apple's modem business than previously forecast.

Other Apple News and Developments

TV's YouTube channeeleased full panels for various shows, including "Matchbox The Movie," "Widow’s Bay," and "Dark M The Shazam app received an update with iMessage stickers inspired by Ariana new album. Apple is preparing to expand Car Keys support to more GWM vehicle brands in China. Apple is also rumoe working on a new Home product overhaul, with three new smart home products reportedly nearing launch. The Federal Communications Commission (FCC) has banned new foreign-produced advanced robotic devices, which could impact future Apple Home Kit models. Apple begun selling certified refurbished Studio Display XDR models in the U.S.

Third-Party Apps and Services

Spotify is rolling out a new "User Notes" feature allowing personal captions for playlist tracks and has introduced a "Running Mode" that adapts music tempo to workout pace. WhatsApp has enhanced its group calling features with web calling and call transfer capabilities across devices. Yahoo Weather iPhone and iPad received a significant overhaul with new features and an updated design. Google is bringing its Gemini AI assistant to the Mac with a voice mode that allows spoken requests to be converted to text without leaving the current application. Microsoft is preparing to launch a new "super app" for Copilot. Epic Games launched its Epic Games Store in Brazil, bringing Fortnite and Rocket League Sideswipe to iPhones.

Deals and Discounts

deals include the M5 MacBook Air at $240 off directly from Apple. AirPods Pro are available for $50 off, and Air Pods Max 2 are discounted by $100. The AirTag 2 is currently at an all-time low price of $89.00 for a 4-pack. Buy's Back to School Sale is offering significant savings on Air Pods, Mac Books, and headphones. The M4 Pro Mac mini is available for $30 off, though supply is limited.

Other Industry News

The iPad Air's design, unchanged since 2020, is expected to be updated next year. Apple spent 12 years developing Beats as a separate brand, allowing it to reach Android users and compete in different market segments. An iOS app called "Antizuck," designed to detect nearby smart glasses, has topped the App Store charts. The U.S. Department of Justice is contesting Apple's bid for records from 14 federal agencies in an antitrust case. OpenAI's president on Apple's lawsuit, stating that they do not need Apple's secrets and acknowledging that the new Chat GPT desktop app is "kind of a mess."