Apple News 3 Days

Last updated: July 10, 2026, 2:30 PM ET

Apple's AI Push and Device Rumors

Apple is reportedly exploring ways to run larger AI models directly on iPhones, meeting with Prism ML to discuss their technology. This follows news that Apple Watch accounted for 90% of Edge AI-capable smartwatch shipments in the first quarter of 2026. In other device news, rumors suggest a "MacBook Ultra" is coming, potentially replacing the MacBook Pro line. Component costs for the iPhone 18 Pro Max could rise by nearly $300, and a leaker claims to have details on the iPhone Ultra battery capacity. Despite some rumors of delays, supply chain reports indicate the iPhone Ultra is on track for a September release and is in mass production.

Software Updates and App News

iOS 27 is bringing several improvements, including new features for CarPlay and a revamped Messages app with smarter, less annoying interactions. The update also adds nine new languages and accents to Apple Translate and will make the Apple Watch's Gym Kit feature available on iPhones and AirPods. Apple is also updating its App Store Connect to include new age rating questions for apps with social media features. Meanwhile, Spotify is making its Release Radar more customizable with new listening filters. Anthropic is highlighting Claude Code's in-app browser on the desktop, and Claude Cowork is expanding to iPhone and the web. Notion has launched a new iPhone app called Agents.

Deals and Discounts on Apple Products

Several deals are available on Apple devices. The Apple Watch Ultra 3 is available for $140 off, and the M5 MacBook Air has a $150 discount. The M5 Pro MacBook Pro is also seeing discounts, with one configuration with 48GB RAM marked down by $550 to $3,049.99 M5 Pro. Additionally, a 512GB MacBook Neo is available for $689.99 MacBook Neo. LG's 32-inch Ultra Fine evo 6K Thunderbolt 5 monitor is $700 off, making it cheaper than Apple's Studio Display.

Market Trends and Industry Analysis

Apple grew Mac shipments while the broader PC market declined, according to IDC data. Apple recently increased prices across many product categories, a move that may be partly due to rising memory prices, which could benefit Apple while hurting Android brands. Apple has also stopped signing older iOS versions for several legacy devices, preventing users from restoring or downgrading. In Europe, Apple lost a major antitrust appeal and remains designated a "gatekeeper" under new regulations. Meta's Facebook and Instagram feeds may violate the EU's Digital Services Act due to their "addictive design".

Apple TV+ and Content Expansion

Apple TV+ is set to take over Hall H at San Diego Comic-Con for the first time, hosting a two-hour panel and previewing upcoming shows. The August schedule for "Friday Night Baseball" has been announced. Apple TV has also released the first trailer for "There’s No Place Like Home, Snoopy". The season 5 premiere of "Trying" is now streaming. Apple TV+ landed a record 89 nominations for the 78th Primetime Emmy Awards. TV show purchases on the Apple TV app are now eligible for free 4K upgrades.

Smart Home and Connectivity

Some users find that smart home technology doesn't always offer genuine utility, with some smart switches proving less practical than traditional ones. Meanwhile, iOS 27 code suggests future car key support for Lucid and Xiaomi vehicles. Users looking for alternative movie and show tracking apps can migrate their data to Just Watch as TV Time prepares to shut down. Duck Duck Go's browser now blocks most YouTube ads on iPhone and Mac by default.

AI Browser Landscape and App Updates

OpenAI is discontinuing its Chat GPT Atlas desktop browser in favor of the new ChatGPT desktop app. Following this, Anthropic is highlighting Claude Code's in-app browser on the desktop. Spotify has also added a highly requested feature after years of user feedback, allowing more customization of Release Radar. Strava has introduced an Events tab for discovering races and group runs.

Apple's Ecosystem and Future Devices

Apple is reportedly considering dropping development for a lower-cost Apple Vision Pro component, potentially shifting focus to AI. Lamborghini has launched an Apple Vision Pro app that allows users to explore its cars interactively. The Apple Card is undergoing its first major change with a move to JP Morgan Chase. Apple will no longer support encrypted Mac OS Extended drives in mac OS 28. The company is also testing memory chips from a black-listed vendor to address RAM pricing issues, though this is seen as a temporary solution.