Amazon has slashed the price of the 512GB MacBook Neo from $799.00 to $689.99, a move that applies only to the Indigo color.

The discount places the 512GB model below the current $256GB listing on Amazon, a first since Apple raised prices in June. Amazon estimates delivery between mid‑to‑late July, but the duration of the sale remains unknown.

For buyers, the offer delivers a clear savings on a premium laptop and signals Amazon’s intent to compete aggressively in the Apple‑led laptop market. The price drop may prompt Apple to adjust future pricing strategies or offer exclusive incentives.

Consumers eager for a lower‑priced MacBook should act quickly, as Amazon’s limited‑time promotion could end before the next retail cycleManagers and analysts will monitor whether this move pressures Apple to revisit its pricing tier structure.