Apple News 3 Days

Last updated: July 31, 2026, 8:30 PM ET

iPhone Revenue and Durability

Apple secured an impressive 49% of global smartphone revenue in the second quarter, despite holding only a 23% share of shipments. demonstrates significant profitability of Apple's devices. In a testament to its build quality, an iPhone 17 Pro was reportedly found virtually intact after falling from a plane at 3,600 feet. The device landed face-up in a canola field and sustained no apparent damage.

Financial Performance and Analyst Outlook

Apple reported a profit of $29.8 billion on $109.4 billion in revenue for its third fiscal quarter of 2026. The company also reached a milestone of 1.5 billion paid subscriptions across its platform. However, company's stock opened down approximately 10% following mixed Q3 2026 results. JP Morgan its Apple price target to $340 due to supply constraint worries, though it remains bullish long-term. Sachs also trimmed its AAPL target by $10 after the earnings call, while Morgan Stanley reduced its target to $360, citing slowing Services growth and higher memory costs.

iPhone and iOS Developments

upcoming iPhone 18 Pro is rumored to feature a starting price of $1,399, with potential price hikes of $250-$300 due to increased silicon and memory costs. Reports suggest the iPhone 18 Pro may also introduce an Apple-designed C2 modem, moving away from Qualcomm. The base model iPhone 18 is expected in spring 2027 and may include a smaller Dynamic Island and 12GB or 9GB of RAM, powered by a 2nm A20 chip. iPhone Air 2 is anticipated in early 2027 with several improvements, including a smaller Dynamic Island. iOS 27 is set to bring a host of new features, including custom EQ settings for Air Pods, improved Siri capabilities, and enhanced Apple Mail search functionality. iOS 27 also allow users to unlink alarm volume from the iPhone ringer and offers new features for Apple Maps and iPhone Mirroring.

New Apple Programs and Services

Apple launched its new Apple Upgrade leasing program, which replaces the previous iPhone Upgrade Program. This program allows users to lease iPhones, iPads, Macs, and Apple Watches. Apple's Services was impacted by App Store regulatory changes and softness in mobile gaming. The company is also planning paid iCloud+ upgrades for users who require higher AI limits. Apple spent record $11.73 billion in research and development during Q3 2026.

Apple Ecosystem and Accessories

Apple's Beats continues to operate outside of Air Pods, maintaining a separate identity to reach Android users and compete at different price points. The Shazam app has launched its first artist sticker pack, inspired by Ariana Grande's new album. Deals are available on various Apple products, including Air Pods Pro 3 at $50 off and Air Pods Max 2 at $100 off. The AirTag 2 is currently available for a record low price of $89.00 for a four-pack.

Industry and Regulatory Landscape

The U.S. Department of Justice is fighting Apple's request for records from 14 federal agencies in its antitrust case. Apple stated that UK App Store steering rules would grant regulators an "highly intrusive" role in its business operations. U.S. Senators demanding Apple commit to not purchasing Chinese memory chips, citing national security concerns. FCC banned new foreign-produced advanced robotic devices due to national security risks, which could impact future Matter and Home Kit models.

Content and Entertainment

TV's YouTube channel has released full San Diego Comic-Con panels for shows like "Silo" and "Dark Matter." The popular series "Ted Lasso" is returning with two major changes in its fourth season. The latest Snoopy Presents special, "'There’s No Place Like Home, Snoopy'," is now available on Apple TV. Apple is also expanding Car Keys support to more Chinese car brands and preparing to add the Bee Card to Apple Wallet in Manchester.

Tim Cook's Departure and Leadership Transition

Tim Cook in his final Apple earnings call as CEO, with John Ternus set to take over on September 1. thanked shareholders and confirmed the leadership transition during the call discussing Q3 2026 results. He also Apple's memory supply challenges, noting that adding more suppliers may not necessarily lead to lower product prices. Apple will be making donations to support earthquake relief efforts in Japan and wildfire relief efforts in Europe.