Apple News 3d Briefing
×Apple Product Announcements
Apple 9to5mac.com has announced six new products this week, with pre-orders for the iPhone 17e macrumors.com starting tomorrow at 6:15 a.m. Pacific Time. The new iPhone 17e features Mag Safe and 256GB storage, marking a significant upgrade over its predecessor while maintaining a familiar design that allows iPhone 16e cases appleinsider.com to still fit. Meanwhile, Apple 9to5mac.com introduced an iPad Air 9to5mac.com with the new M4 chip, though early benchmarks reveal the M4 chip in the iPad Air has only three performance cores, making it binned differently than the iPad Pro version. Apple also unveiled new Studio Display macrumors.com and Studio Display XDR macrumors.com models, though neither will work with Intel Macs and the Studio Display XDR requires a newer Mac to achieve the full 120Hz refresh rate.
Mac Lineup Updates
Apple 9to5mac.com has upgraded the MacBook Air with the more powerful M5 chip, which comes with a more powerful charger than previous models. The company also raised the base price of both MacBook Air 9to5mac.com and MacBook Pro models. For the MacBook Pro, Apple macrumors.com removed the 512GB storage option and dropped SSD upgrade prices, with a maxed-out configuration costing up to M5 MacBook Pro appleinsider.com $7,349. Leaked documents have revealed details about the upcoming MacBook Neo 9to5mac.com, Apple's rumored lower-cost MacBook model, which has been accidentally revealed by the company itself.
Software and Services
Apple 9to5mac.com released the third iOS 26.4 beta for iPhone, which includes AI-powered Apple Music updates. The company also seeded third betas of watch OS 26.4 macrumors.com, tv OS 26.4, and vision OS 26.4 to developers. However, mac OS 26.4 appleinsider.com was notably absent from the third round of developer betas. iOS 26 introduced a new Preview app on iPhone 9to5mac.com, though the latest update changed how the Always On Display works in a way some users might not like 9to5mac.com. In other software news, Setapp 9to5mac.com now lets users buy or subscribe to selected apps individually.
Apple Ecosystem and Business
Apple macrumors.com has advised retail store employees to expect a "major rush" of customers this week. The company has temporarily closed macrumors.com all five of its retail stores in the United Arab Emirates. In a surprising move, Apple macrumors.com has reportedly asked Google to investigate setting up servers in its data centers to run a future version of Siri powered by Gemini. The Apple TV macrumors.com service is now available through the Roku Channel, and Apple has canceled the comedy series Palm Royale after two seasons 9to5mac.com. The company also changed trade-in values macrumors.com for select iPhone, iPad, Mac, and Apple Watch models.
Future Product Roadmap
According to reports, Apple is still developing a foldable iPad macrumors.com that could arrive by 2029, and will update the MacBook Air with an OLED display macrumors.com for its 2028 model. The next iPad Pro is expected to feature a vapor chamber cooling system macrumors.com as early as next year, though it may wait until early 2027 appleinsider.com. At WWDC 2026, Apple is expected to introduce Core AI appleinsider.com as a replacement for Core ML, pushing its Gemini-trained Apple Foundation Models and new chatbot-like Siri functions.