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Apple News 3d Briefing

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Hardware Launch Week

Apple 9to5mac.com kicked off a major launch week with six new products, starting with the iPhone 17e 9to5mac.com. The budget model introduces Mag Safe and doubles base storage to 256GB, though its design feels familiar to the iPhone 16e 9to5mac.com. Existing iPhone 16e cases appleinsider.com will fit the new device. On the Mac side, the M5 MacBook Pro 9to5mac.com arrived with a redesigned chip featuring three core types, yet early tests show battery life remains unaffected by the architectural change. Apple also tweaked configurations, removing the 512GB SSD option macrumors.com from the standard M5 model while keeping RAM upgrade costs steady 9to5mac.com. A maxed-out M5 Max MacBook Pro appleinsider.com tops out at $7,349.

The iPad Air received its first M4 chip update, but benchmarks reveal a binned version with only three performance cores appleinsider.com, differentiating it from the iPad Pro. Meanwhile, Apple unveiled two new Studio Display XDR macrumors.com models targeted at professionals, adding DICOM medical imaging support. The displays won’t work with Intel-based Macs macrumors.com, and even newer Macs need specific specs to run the 120Hz refresh rate macrumors.com. Apple also designed the new Studio Display boxes macrumors.com to collapse easily for recycling.

Chip Architecture Deep Dive

Apple’s new M5 Pro and M5 Max chipsREF: