AI智能体通过‘智能型电商’正在改变零售业，人工智能代理可以自主购物并做出购买决定，但零售商们的反应各不相同。QVC和HSN欢迎智能体进行营销和产品发现，允许完成购买，同时向像Open AI和Google这样的公司发送目录。Gap允许第三方智能体按需浏览和结账，平衡开放性与消费者信任。Tapestry（拥有Coach和Kate Spade的母公司）允许智能体浏览，但阻止购买，由于欺诈和库存挤占的担忧，尽管正在优化系统以适应未来的结账能力。Kohl's完全阻止智能体购物。Amazon阻止Meta的Muse以及来自Open AI、Google、Anthropic和Perplexity的智能体， citing数据隐私和安全 concerns。eBay禁止未经明确许可的智能体，怀疑AI无法评估手工和二手商品。Meta的Muse生成一次性卡号，需要在购买之前获得用户许可。尽管目前存在限制，但一些零售商认为智能体购物是面向未来消费者采纳的‘无后悔投资’。
持保留态度的零售商 cite various factors, including the desire to control consumer data and concern over the customer experience. There is also no evidence yet that significant numbers of people are telling AI agents to buy things for them.
QVC and HSN treat agentic commerce as a channel for marketing and product discovery, allowing shopping agents to complete purchases while proactively sending their catalogs to companies like Open AI and Google for visibility.
Muse is designed to protect users by generating a one-time card number for each transaction and asking for a user's permission before buying anything.
关键实体：公司：QVC、Gap、Walmart、Best Buy、Shopify、Meta、Amazon、eBay、Open AI、Google、Anthropic、Perplexity、Kohl's、Chewy、Neiman Marcus、Tapestry、Coach、Kate Spade、HSN | 人物：Tim Cook、Elon Musk、David Thompson、Damon Berger、Yang Lu、Isabel Perry | 地点：Wall Street Journal US Business
来源: Wall Street Journal US Business · 由HeadlinesBriefing整理摘要