Apple News 3 Days

Last updated: July 11, 2026, 2:30 AM ET

Apple's AI Push and Software Updates

Apple is reportedly exploring ways to run larger AI models directly on iPhones, meeting with Prism ML to discuss the integration of their technology according to The Information. This follows Meta's removal of a feature that allowed AI image generation from public Instagram posts this week. Simultaneously, iOS 27 is poised to bring significant enhancements to the Mail app, including improved search capabilities and new AI-driven features as detailed by MacRumors. The upcoming watch OS 27 will also introduce a "Siri AI" for Apple Watch, alongside other updates as noted in a 9to5Mac report. Apple is also adding new languages and accents to its Translate feature in iOS 27 according to 9to5Mac.

Hardware Rumors and Production News

Component costs for the iPhone 18 Pro Max could increase by nearly $300 compared to the iPhone 17 Pro Max as reported by MacRumors. In contrast, Apple has reportedly lowered demand forecasts for the standard iPhone 17 due to rising hardware costs according to a Chinese leaker. Production for the iPhone Ultra is said to be on track for a September release, with supply chain sources rejecting claims of delays according to 9to5Mac. Despite rumors of a delayed launch, multiple Apple suppliers indicate the iPhone Fold remains on schedule for production as reported by AppleInsider. However, battery capacity for the iPhone Fold is rumored to be less than anticipated according to a leaker.

Mac and Accessory Market Dynamics

Apple's Mac shipments are growing, bucking a broader PC market decline. This growth is occurring despite price increases on many Apple products, including Macs as noted by 9to5Mac. Deals are currently available on various Apple devices, with discounts on Air Pods, Apple Watch Ultra, and M5 MacBook Air models as listed by 9to5Mac. The M5 Pro 16-inch MacBook Pro with 48GB RAM is discounted by $550, bringing its price to $3,049.99 according to AppleInsider. The 512GB MacBook Neo is also seeing a discount on Amazon as reported by MacRumors.

Apple's Ecosystem and Services

Apple accounted for approximately 90% of all Edge AI-capable smartwatch shipments in the first quarter of 2026, according to Counterpoint Research as reported by MacRumors. The Apple Watch will lose its Walkie-Talkie app with the watch OS 27 update, transitioning to a push-to-talk functionality according to 9to5Mac. Home Key support is now available on a budget-friendly lock with the LNDU HK01W as highlighted by 9to5Mac. Apple has also updated App Store Connect to include new age rating questions for apps with social media features according to 9to5Mac.

Apple TV+ and Content

Apple TV+ is taking over Hall H at San Diego Comic-Con for the first time, featuring panels for "Severance" and "Silo" as reported by Deadline. The service has also released the August schedule for "Friday Night Baseball" according to 9to5Mac. Apple TV has landed a record 89 nominations for the 78th Primetime Emmy Awards as announced by the Academy of Television Arts & Sciences. The service also shared the first trailer for "There’s No Place Like Home, Snoopy" according to 9to5Mac. Select TV show purchases on Apple TV are now receiving free 4K upgrades as noted by AppleInsider.

Regulatory and Market Challenges

Apple has lost a significant antitrust appeal in Europe, with all three of its claims rejected according to 9to5Mac. The company is now able to bring advanced-computing chips and data center equipment into the UAE without individual export licenses, along with seven other U.S. companies as reported by 9to5Mac. Apple is also testing memory chips from CXMT, a supplier black-listed by the U.S. government, as a potential solution to the RAM pricing crisis, though it's unlikely to fully resolve the issue according to AppleInsider.

Third-Party App and Service Updates

Anthropic is highlighting Claude Code's in-app browser on the desktop as noted by 9to5Mac. OpenAI is discontinuing its dedicated web browser, Chat GPT Atlas according to 9to5Mac. Spotify has updated Release Radar with new listening filters for more customizable music recommendations as announced by Spotify. Duck Duck Go's browser now blocks most YouTube video ads by default on iPhone and Mac as reported by MacRumors. TV Time users can now migrate their data to Just Watch ahead of the app's shutdown next week according to 9to5Mac.

Other Notable News

Two Apple retail stores in the U.S. are relocating this month as reported by MacRumors. Apple is expected to stop signing older iOS versions for several legacy iPhone and iPad models, preventing users from reinstalling or downgrading to those versions according to MacRumors. mac OS 28 will no longer support encrypted Mac OS Extended (HFS+) volumes as warned by Apple. Apple CEO Tim Cook and incoming CEO John Ternus attended the Sun Valley Conference together as reported by Forbes.