Meta has removed a feature from its AI image generator that allowed users to create new images based on public Instagram posts. The tool, which launched earlier this week, enabled anyone to reference public Instagram accounts as a basis for AI-generated content. Users had to manually opt-out of this functionality to prevent their posts from being used.

Meta stated its intention was to offer a creative tool while giving users control over their content. However, the default setting, which required users to actively disable the feature, drew significant user criticism. The company has now pulled the feature entirely in response to this feedback.

The swift removal indicates Meta's sensitivity to user backlash regarding AI and data usage. This incident highlights the ongoing challenges companies face in deploying AI features that balance innovation with privacy concerns and user consent, particularly when dealing with vast amounts of user-generated content.