Meta is rolling out a new algorithm personalization feature that lets users directly control what appears in their Facebook feed. Users can now access a 'your algorithm' menu from specific posts and Reels to add topics to their interests or mark them as 'not interested.' A new text box allows users to describe in their own words what they want to see. The update, which mirrors a similar Instagram feature launched earlier this year, leverages large language models (LLMs) in its ranking systems.
Meta explains that LLMs can incorporate the interests, context, and intent behind natural language, enabling a more conversational approach to feed curation. Instead of simply inferring preferences from engagement, users can now explicitly communicate their preferences. However, early Instagram versions had limitations, such as not allowing users to prioritize posts from people they follow or request fewer ads.
The article expresses curiosity about whether users will eventually be able to request broader changes like 'less AI-generated content' or filter specific types of posts.
Source: Engadget · Summarized by HeadlinesBriefing