Instagram announced the "Edits assistant" for its Edits app on Android and iOS. The AI helps users understand account metrics like followers, likes, and shares, but does not make creative decisions. Meta created this tool after feedback that users wanted "a tool that handles the analysis, not one that does the creative work for them."
The Edits Assistant analyzes metrics such as followers, views, "video retention," likes, and shares against trending topics and audience behavior. It also helps with inspiration, suggesting concepts and audio that work well with the user's brand. The assistant is free with a daily usage limit, and Meta One subscribers will get a higher limit.
To start, users can open the Edits app, tap the "Chat" icon, and enter a prompt. Instagram launched the Edits app last year as a competitor to CapCut, offering clip-level editing, green screen tools, and AI animations. The Edits assistant integrates with the app's analytics for real-time stats on Reels engagement.
Source: Android Central · Summarized by HeadlinesBriefing