T-Mobile has launched its new T-Mix plans across three tiers - Standard, More, and Loaded - available starting November. The innovative approach lets customers use 'Picks' to customize perks rather than receiving fixed benefits. T-Mix Standard starts at $55/month with one Pick, T-Mix More is $75/month with two Picks, and T-Mix Loaded is $95/month with three Picks. All prices include Auto Pay plus taxes and fees.
On Loaded, the first three lines receive three Picks each, capped at 11 total. Discounted options exist for 55+ customers, military and veterans, first responders, and college students. Picks can be applied to services like Apple TV, Hulu, Netflix, Apple Music, ESPN Unlimited, Delta Sky Miles, Google Gemini, Paramount+, Xbox Game Pass, and YouTube Premium, plus wireless benefits such as T-Satellite and Optimized Video Calls.
Partner Picks can be swapped four times annually during change windows, while wireless benefits can be modified anytime. Standard includes 50GB premium data and 480p video, while More and Loaded offer unlimited premium data with up to 4K streaming and 60GB/250GB high-speed hotspot respectively. Allan Samson, T-Mobile's Chief Marketing Officer, criticizes traditional plans as 'one-size-fits-nobody.'.
Source: GSMArena · Summarized by HeadlinesBriefing