Apple News 3 Days

Last updated: July 11, 2026, 5:30 AM ET

Apple's AI Push and Software Updates

Apple is reportedly exploring methods to run significantly larger AI models directly on iPhones, holding discussions with Prism ML about their technology according to The Information. This follows news that Apple accounted for approximately 90% of all Edge AI-capable smartwatch shipments in the first quarter of 2026, according to Counterpoint Research data. In parallel, iOS 27 is set to introduce substantial improvements to the Mail app, including enhanced search capabilities and new AI features as detailed by MacRumors. The upcoming watch OS 27 will also see the integration of Siri AI on the Apple Watch. However, the Walkie-Talkie app will be removed in watch OS, replaced by a push-to-talk functionality 9to5Mac reports. Additionally, Apple is adding nine new languages and accents to Apple Translate in iOS 27 9to5Mac notes.

iPhone and Mac Hardware Developments

Component costs for the iPhone 18 Pro Max are projected to increase by nearly $300 compared to the iPhone 17 Pro according to MacRumors. Apple has also reportedly lowered its demand forecast for the standard iPhone 17 due to rising hardware costs a Chinese leaker claimed. Despite these cost concerns, reports suggest the iPhone Ultra remains on track for a September release, with supply chain sources indicating it is in mass production. In the Mac department, Apple is expected to avoid semiconductor tariffs on upcoming Mac and iPhone chips thanks to a deal with Intel in the U.S. 9to5Mac reported. IDC data shows Apple was the only major PC vendor to post significant shipment growth in Q2 2026, while the broader PC market declined 9to5Mac states. Deals are also available, with the M5 Pro 16-inch MacBook Pro with 48GB of RAM discounted by $550 to $3,049.99 AppleInsider noted, and Amazon offering a $689.99 price for the 512GB MacBook Neo MacRumors reported.

Apple Services and Retail

Apple TV is expanding its reach, taking over Hall H at San Diego Comic-Con for the first time and hosting a two-hour panel with previews of "Widow's Bay," "Silo," and more MacRumors announced. The service also unveiled its August "Friday Night Baseball" schedule 9to5Mac reported and released the first trailer for "There’s No Place Like Home, Snoopy" 9to5Mac stated. Apple TV is also celebrating a record 89 Emmy nominations 9to5Mac reported. In retail, two Apple Stores in the U.S. are set to relocate to nearby addresses later this month MacRumors reported. Apple has also updated App Store Connect to include new age rating questions for apps with social media features 9to5Mac noted. The Apple Card is celebrating its seventh anniversary, marking its first major change with a move to JP Morgan Chase AppleInsider reported.

Third-Party Integrations and Industry Trends

The LNDU HK01W smart lock brings Apple Home Key and Wi-Fi support to a budget-friendly option 9to5Mac reported. iOS 27 code suggests upcoming car key support for Lucid and Xiaomi vehicles MacRumors noted, and new Car Play features are also expected in iOS 27 to improve the in-car experience MacRumors stated. In the smart home space, one writer expresses disappointment that Apple plans to charge for AI security camera features in the Home app, requiring a 2TB iCloud+ subscription 9to5Mac wrote. On the AI front, Meta has removed a feature that allowed users to generate AI images from public Instagram posts 9to5Mac reported. OpenAI is discontinuing its web browser, Chat GPT Atlas 9to5Mac announced. For smartwatches, Apple accounted for 90% of Edge AI-capable shipments in Q1 2026.

Other Apple News and Rumors

Apple has reportedly lost a major antitrust appeal in Europe, with all three of its claims being rejected 9to5Mac reported. The company is also stopping the signing of several older iOS versions for legacy iPhone and iPad models, preventing reinstallation or downgrades MacRumors noted. Rumors continue about the potential iPhone Fold, with some suggesting it remains on track for production despite earlier reports of delays AppleInsider reported. However, a leaker claims the iPhone Fold's batteries may have less capacity than anticipated AppleInsider noted. Additionally, work on a component for a lower-cost Apple Vision Pro may have been scrapped as Apple focuses on AI AppleInsider reported. Apple's M5 MacBook Air models are seeing discounts of $150 on Amazon MacRumors reported. Apple's upcoming mac OS 28 will drop support for encrypted Mac OS Extended (HFS+) volumes MacRumors warned.