Apple News 24 Hours

Last updated: July 31, 2026, 11:30 PM ET

Apple's Financial Performance and Analyst Outlook

captured 49% of global smartphone revenue in the second quarter, despite only accounting for 23% of shipments, highlighting the significant profitability of its devices. This impressive revenue share was echoed by Counterpoint Research, which reported Apple holding nearly half of the global smartphone revenue for Q2. Following Q4 2026 earnings call, JP Morgan adjusted its price target for Apple's stock to $340 due to supply constraint worries, though it maintains a bullish long-term outlook. Sachs also trimmed its AAPL target by $10 after the earnings call, maintaining a generally positive but recalibrated forecast. Morgan Stanley its Apple price target from $364 to $360, citing slowing Services growth and increased memory costs impacting its earnings outlook. Despite these Rosenblatt remains bearish on Apple's future due to short-term supply problems, though it hiked its AAPL rating to $300 based on expected iPhone 18 demand. Wall Street negatively to Apple's fiscal Q3 2026 results, with the stock opening down approximately 10%.

iPhone and iPad Rumors and Developments

iPad Air which has maintained its design since 2020, could finally receive a redesign next year. Apple is expected to release the iPhone Air 2 in early 2027, featuring several key improvements over its predecessor. This second-generation iPhone Air is anticipated to launch in the first quarter of 2027, according to investment analyst Jeff Pu. iPhone Air 2 is also rumored to feature a smaller Dynamic Island and other enhancements. The base model iPhone, likely arriving in spring 2027, is the subject of numerous rumors, including a smaller Dynamic Island, 12GB or 9GB of RAM, and an A20 chip built on a 2nm process. lower-end iPhone 18e, expected by March 2027, will reportedly come with 9GB of RAM, an upgrade from previous models. The iPhone 18 Pro models could see a significant price increase, potentially between $250 and $300 more than current iPhone 17 Pro models, due to rising silicon and memory costs. One report the iPhone 18 Pro might launch with a starting price of $1,399, indicating a substantial price hike. A separate analyst also believes the upcoming iPhone 18 Pro could face a massive price increase due to chip shortages. In a durability test, an iPhone 17 Pro was dropped from a plane at 3,600 feet and found virtually undamaged in a canola field. user's iPhone 17 Pro survived an airplane fall, emerging pristine and intact.

iOS 27 and Software Updates

iOS 27 is adding a new reason to consider upgrading your iPhone screen size, with hints suggesting the upcoming iPhone Ultra. The iOS 27 and mac OS 27 Golden Gate public betas were released this month, bringing improvements to iPhone Mirroring. mac OS 27 offers three key upgrades to the iPhone Mirroring feature, enhancing its functionality for users. Apple Mail iOS 27 is set to receive a highly anticipated feature upgrade: search functionality that "just works." iOS 27 allows users to set a custom EQ for their Air Pods, a feature previously unavailable to Air Pods owners.

Apple Services and Ecosystem

Apple spent 12 years cultivating the Beats brand separately from Air Pods, enabling it to reach Android users and compete in lower price segments. Shazam has launched its first-ever artist sticker pack, featuring Ariana Grande's new album, available for free in its latest update. The Shazam app was also updated with iMessage stickers inspired by Ariana Grande's new "petal" collection. Apple Upgrade leasing program debuted this week, altering how consumers can purchase iPhones. Discussions around the Apple Upgrade program delve into what leasing Apple products truly entails. Before iCloud central to the Apple ecosystem, it evolved over a decade through three distinct services: iTools, .Mac, and Mobile Me. Code Weavers is actively removing its reliance on Rosetta, with an early test version of an Apple Silicon-native Cross Over now available for testing.

Apple TV Content and Other Products

TV's YouTube channel has released full San Diego Comic-Con panels for various shows, including Matchbox The Movie, Widow’s Bay, Dark Matter, and Mayday. *Ted Lassois returning next week for its fourth season with two significant changes. Apple has a substantial number of new products launching this fall, including five that have been long-awaited by consumers. Deals are available on various Apple products, such as the M5 MacBook Air with a $240 discount directly from Apple, Air Pods Pro, Air Tag, and Air Pods Max. The M4 Pro Mac mini is back in stock and available for $30 off, though supply is limited. An iOS app called "Antizuck," which claims to detect nearby smart glasses, has topped the App Store chart.