Apple News 8 Hours

Last updated: July 31, 2026, 2:30 PM ET

Financial Analyst Outlooks on Apple Stock

Following Apple's 2026 guidance, JP Morgan has adjusted its price target for the company's stock. Goldman Sachs also recalibrated its forecasts, trimming its Apple price target by $10 after the latest earnings call. Morgan Stanley has pared its Apple price target from $364 to $360 due to slowing Services growth and impacting its earnings outlook, despite robust product demand. Apple stock following mixed Q3 2026 results and its outlook for the September quarter. Securities firm remains bearish on Apple's future, citing short-term supply issues and challenges in matching the iPhone.

Upcoming iPhone Models and Features

iPhone Air 2 is anticipated to launch in early 2027 with several key improvements over its predecessor. This second-generation iPhone Air is expected to be released in the first quarter of 2027. The base model iPhone 18 is likely to arrive in spring 2027, with early rumors suggesting a smaller Dynamic Island, 12GB or 9GB of RAM, and a 2nm A20 chip. lower-end iPhone 18e, expected by March 2027, will reportedly feature 9GB of RAM, an increase from its predecessor. The iPhone 18 Pro may launch with a starting price of $1,399, according to a recent report. One analyst the upcoming iPhone 18 Pro could face a substantial price increase of up to $300 due to higher silicon and memory costs.

iOS 27 and Software Enhancements

iOS 27 includes numerous indications that the iPhone Ultra is on the horizon, with one notable hint being. The beta versions of iOS 27 and mac OS 27 Golden Gate were released this month, bringing improvements to iPhone Mirroring. Apple's Mail app in iOS 27 is set to deliver a highly anticipated feature upgrade: search functionality that is expected to "just work." In iOS, Air Pods owners will gain the ability to a feature previously available for headphones from brands like Sony, Bose, and Sennheiser. Testing of the first Apple Silicon-native Cross Over build is underway as Rosetta's reliance diminishes.

Apple Services and Content Updates

The Apple-owned Shazam app has Sticker Pack, available for free with its latest update. Shazam has been updated with iMessage stickers, including an exclusive collection inspired by Ariana Grande's new album. "Ted Lasso" is returning next week with two significant changes in its fourth season, available on Apple TV.

Apple Hardware and Ecosystem News

Apple has a considerable number of new products scheduled for release this fall, including five that have been in development for many years. Deals are currently available for the M5 MacBook Air, with a $240 discount directly from Apple. The July AirPods Pro 3 deal offers $50 off, while Air Pods Max 2 are available for $100 off, and the Air Tag 2 remains at an all-time low price. Back-to-school deals are underway, with significant discounts on Apple products such as Air Pods Max 2 and MacBook Pro. The M4 Pro Mac mini is back in stock and available for $30 off, though supply is limited.

iPhone Purchasing and Market Dynamics

Apple introduced a significant change to its iPhone purchasing options this week with the launch of the Apple Upgrade leasing program. Discussions are underway regarding what leasing Apple products entails, alongside Apple's strategies to address the chip shortage. An app called 'Antizuck', which claims to detect nearby smart glasses, has reached the top of the App Store chart. company's cautious entry into the smart glasses market suggests what users can anticipate, with existing devices offering previews of potential capabilities.

Historical Apple Services

Before iCloud integral to the Apple ecosystem, it underwent more than a decade of evolution through three distinct services: iTools, .Mac, and Mobile Me.