Apple News 8 Hours

Last updated: July 31, 2026, 11:40 AM ET

Apple's Latest iPhone and Mac Deals

The M4 Pro Mac mini at Amazon with a $30 discount, representing a 30-day low for the popular device. Meanwhile, back-to-school sales have begun, with Best Buy offering discounts on Apple products including Air Pods Max 2 and MacBook Pro, alongside an Air Tag.

iOS 27 and Future iPhone Rumors

iOS 27 hints at an iPhone Ultra, with expanded landscape features suggesting the arrival of a new top-tier model. The upcoming iPhone 18 Pro, however of up to $300, potentially reaching a starting price of $1,399 due to chip shortages and increased silicon and memory costs. One analyst believes the iPhone 18 Pro and Pro Max could be $250-$300 more expensive than current iPhone 17 Pro models. Despite some bearish outlooks on Apple's future, securities firm Rosenblatt has raised its AAPL price target to $300, anticipating strong iPhone 18 demand.

Apple's New Purchasing Options and Software Updates

Apple has for iPhones, offering a new way for customers to acquire their next device. In software news, iOS 27 for the Mail app, featuring improved search functionality. iOS 27 and mac OS 27 also with three key improvements. Additionally, the Shazam app received an update featuring iMessage stickers inspired by Ariana Grande's new album.

Apple's Financial Performance and Ecosystem Evolution

Apple's stock following mixed fiscal Q3 2026 results and a less optimistic outlook for the September quarter. The discussion around Apple's evolving ecosystem includes its foray into Software as a Service, tracing its journey from iTools to iCloud, and the implications of the new Apple Upgrade leasing program. Apple also faces challenges in combating chip shortages, a topic explored on the Apple Insider Podcast.