Apple News 8 Hours

Last updated: July 31, 2026, 5:30 PM ET

Apple's Financial Performance and Market Position

Apple has of global smartphone revenue in the second quarter, despite holding only a 23% share of worldwide shipments . This significant revenue capture highlights the premium pricing and strong demand for Apple's devices for Apple's stock have seen adjustments following recent earnings reports and guidance . JP Morgan previously set a $345 price target for Apple's stock, while Goldman Sachs has since lowered its target . Morgan Stanley has also reduced its Apple price target to $360 due to slowing services growth and even with robust product demand . Apple's stock following mixed fiscal Q3 2026 results and its outlook for the upcoming September quarter .

Upcoming iPhone Models and Features

Rumors suggest the iPhone Air 2 is slated for an early 2027 release with several key improvements over its predecessor . This new model is expected to feature a smaller Dynamic Island and other enhancements . The iPhone 18 and iPhone 18 Pro are also anticipated, with the base iPhone 18 potentially arriving in spring 2027 the iPhone 18 Pro might launch with a starting price of $1,399, and some analysts predict a substantial $300 price hike due to chip shortages affecting Apple's product lineup . The iPhone 18e, a lower-end model expected by March 2027, is rumored to come with 9GB of RAM, an increase from previous models . Furthermore, iOS 27 contains hints about the upcoming iPhone Ultra, including may encourage larger screen size upgrades .

iOS 27 and Air Pods Enhancements

iOS 27 is set to introduce significant features for Apple users, including a highly anticipated upgrade for the Mail app that promises more effective search capabilities . The upcoming operating system also offers a new way to customize audio for Air Pods, allowing users to equalizer, a feature long available on competing headphones from brands like Sony and Bose of iOS 27 has been ongoing, with discussions around its features, including advancements in Siri, continuing on podcasts like The Mac Rumors Show .

Apple's Ecosystem and Services

Apple's strategy with Beats continues to focus on maintaining a separate brand identity, allowing it to reach Android users and compete in different market segments without being fully integrated into AirPods YouTube channel has begun releasing full San Diego Comic-Con panels for various shows, including Silo, Dark Matter, and Widow's Bay . The streaming service will also see the return of Ted Lasso next week with notable changes in its fourth season . Shazam, an Apple-owned app, has sticker pack to commemorate Ariana Grande's new album Store has seen an iOS app called 'Antizuck', which claims to detect nearby smart glasses, climb to the top of the charts .

Apple Upgrade Program and Refurbished Market

Apple introduced a new leasing program called the Apple Upgrade program, which alters the options available for purchasing iPhones . This program is expected to have implications for the used and refurbished iPhone market MacBook Air is currently available for $240 off directly from Apple, alongside deals on Air Pods Pro, Air Tag, and AirPods Max 2 Pro Mac mini is also back in stock and available for $30 off, though supply is limited .

Durability and Future of Rosetta

The durability of Apple's iPhones has been put to the test in remarkable ways, with an iPhone 17 Pro surviving a fall from an airplane at 3,600 feet and being found virtually intact . This incident highlights Apple's claims of improved device durability is actively transitioning away from Rosetta, with an early test version of an Apple Silicon-native Cross Over build now available for evaluation, signaling the approaching end of Rosetta's relevance .