Apple News 24 Hours

Last updated: July 31, 2026, 2:30 PM ET

Financial Performance and Analyst Outlook

Apple's Q3 results show a record-breaking June quarter with $109.4 billion in revenue and a $29.8 billion profit reached a significant milestone of 1.5 billion paid subscriptions across its platform . However, the stock following these mixed Q3 2026 results has adjusted its price target for Apple's stock to $340, citing ongoing supply chain constraints as a short-term impact despite previously setting a $345 target . Goldman Sachs has also trimmed its Apple price target by $10 after the earnings call, while Morgan Stanley has from $364 to $360 due to slowing Services growth and higher memory costs bearish on Apple, setting a $300 price target, anticipating short-term supply problems and difficulties matching iPhone 17 demand .

Product Development and Rumors

The iPhone 18 series is expected to launch in spring 2027, with rumors suggesting a smaller Dynamic Island and 12GB or 9GB of RAM for the base model . The iPhone 18e is rumored to feature 9GB of RAM, an upgrade from previous models . The iPhone Air 2 is anticipated for an early 2027 release, reportedly including a smaller Dynamic Island and five new features . The iPhone 18 Pro might see a significant price increase, with reports suggesting it could cost $250-$300 more than the iPhone 17 Pro models due to higher silicon and memory costs believes the iPhone 18 Pro could introduce a new Apple-designed C2 cellular solution, potentially moving away from Qualcomm modems . The iPhone Ultra is hinted at within iOS, with a larger screen size .

Software and Services Updates

iOS 27 is bringing significant improvements, including a highly anticipated search feature for the Apple Mail app that promises to "just work" . Users will also be able to for their Air Pods in iOS, a feature previously unavailable to AirPods owners will enhance iPhone Mirroring with three key upgrades, improving the integration between Macs and iPhones compute costs are expected to be covered by iCloud+ subscriptions for now, with plans for paid upgrades for heavy AI users may require a paid subscription for users with heavy usage patterns . The first Apple Silicon-native Cross Over build is in testing, indicating a move away from Rosetta 2 reliance .

Corporate and Strategic Developments

Apple reported record expenses of $11.73 billion in Q3 2026, reflecting accelerated spending throughout fiscal 2026 . CEO Tim Cook earnings call was held today, with John Ternus set to take over as Apple's new CEO on September 1 final call, Cook addressed the "100-year flood on memory pricing," explaining that price increases were reluctantly implemented due to exponential rises in memory costs . Apple is warning of significantly increasing supply constraints for the next quarter, impacting iPhone, iPad, and Mac availability regulatory changes and a softness in mobile gaming have impacted Services revenue, as stated by Apple CFO Kevan Parekh .

Ecosystem and Partnerships

Shazam has Sticker Pack, celebrating Ariana Grande's new album with iMessage stickers car brands are preparing to support Car Keys in Apple Wallet, with indications of expansion to another automaker's brands has banned new foreign-made robotic vacuums due to national security risks, which could impact future Matter and Home Kit models . Epic Games has Store on iPhones in Brazil, bringing Fortnite and Rocket League Sideswipe back to the platform .

Content and Entertainment

"Ted Lasso" is set to return next week with two significant changes for its fourth season on Apple TV+ special "There’s No Place Like Home, Snoopy" is now available for Apple TV subscribers . An iOS app called "Antizuck," which claims to detect nearby smart glasses, has topped the App Store chart, reflecting current interest in wearable technology .

Deals and Product Availability

The M5 MacBook Air is available with a $240 discount directly from Apple . Deals on Air Pods Pro, Air Pods Max, and Air Tag 2 are ongoing, with Air Pods Max 2 seeing a $100 price reduction Pro Mac mini is back in stock and available for $30 off, though supply is limited include discounts on MacBook Pro, Air Pods, Apple Watch, and AirTag 2 Upgrade leasing program has launched, offering new purchasing options for iPhones .