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Apple Surpasses 1.5 Billion Paid Subscriptions

9to5Mac •
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Apple announced a new Q3 record and beat Wall Street expectations in its latest quarterly earnings report. A significant highlight was the revelation that the company now boasts over 1.5 billion paid subscriptions from its user base. This milestone comes just three years after Apple surpassed the 1 billion subscription mark.

The growth is largely attributed to Apple's services division, which saw a 12% revenue increase to over $30 billion in the quarter. Key contributors include advertising, the App Store, Apple Care warranties, Apple Music, Apple TV+, iCloud, and payment services. CEO Tim Cook confirmed that the 1.5 billion figure encompasses both Apple's proprietary services and a substantial number of third-party app subscriptions facilitated through the App Store, from which Apple derives revenue.

This robust growth in subscriptions underscores the increasing importance and profitability of Apple's services ecosystem, further solidifying its position in the market.