Ernst & Young's U.S. division is investing $100 million in employee rewards to recognize skills like adaptability, innovation and judgment, alongside AI experimentation. Workers can earn spot awards up to $500, with cash awards of up to $25,000 for material contributions to the firm. This shift reflects a broader trend where companies like KPMG and PwC are emphasizing human traits such as critical thinking and creativity to complement AI adoption.

Ginnie Carlier, chief talent and culture officer for EY Americas, notes that fostering these skills requires sustainable, radical change beyond single programs. EY reported its AI-related revenue rose by 30% year-over-year in 2025. The firm also launched a career residency program offering up to 12 months of training post-internship and immersive boot camps for AI and data professionals, with 95% of partners completing in-person AI training sessions.