Apple News 3 Days

Last updated: July 19, 2026, 8:30 PM ET

Software and Public Betas

The public beta for iOS 27 is now available, promising over 30 performance improvements for iPhones is now available. Alongside iOS, Apple has also released the first public betas for mac OS Golden Gate, opening up testing to a wider audience. For those who have already installed the iOS 27 beta and are experiencing issues, instructions on how to downgrade to iOS 26 are available. Additionally, the iOS 27 public beta includes several enhancements for Car Play CarPlay changes, and a new iPhone Recovery Screen is accessible since iOS 26 Recovery Assistant.

Apple's Market Position and Financials

Apple has once again surpassed Nvidia to become the world's most valuable publicly traded company surpassed Nvidia. This resurgence in market valuation comes as iPhone loyalty rates climb to 87% for the first quarter of 2026, indicating a strong retention of its customer base. On the financial front, Apple has been increasing prices on a range of products and services, including Macs, iPads, and iCloud+ subscriptions in various countries. These price adjustments have led to discussions about whether Apple One remains a worthwhile subscription service Apple One.

Hardware and Product Updates

Apple's retail presence is expanding with a new store opening at Briarwood Mall in Ann Arbor, Michigan on July 31st. In terms of hardware, reports suggest Apple explored the development of "M2 Extreme" and "M3 Extreme" chips for the Mac Pro but ultimately decided against their release. Deals are available on Air Pods Pro 3 for $199.99 and Air Pods 4 for $99. Furthermore, significant discounts of up to $400 are being offered on 14-inch and 16-inch MacBook Pro laptops at B&H, and Amazon has a $200 discount on the 512GB M4 iPad Air 13-inch iPad Air. Refurbished iPad mini models with the A17 Pro chip are also now available for purchase in the U.S. and Canada.

Industry Trends and Concerns

Apple's AI strategy appears to be focusing on model-shrinking for potential on-device processing, which could have significant financial benefits model-shrinking. However, concerns are arising around a new Genius Bar tool called Live Notes, which transcribes customer conversations, with employees worried about its potential for monitoring and evaluation. In other industry news, Apple and Google have received demands to remove 13 AI "face-swap" apps that can generate nonconsensual nude images. Meanwhile, Apple's chip supplier, TSMC, has pledged an additional $100 billion for U.S. plants, bringing its total commitment to $265 billion TSMC pledges.

App Store and Security

An investigation has uncovered dozens of disguised gambling apps on the App Store in Brazil, posing as simple games and utilities. In security news, a new mac OS malware called Click Fix has emerged, potentially creating a backdoor for enterprise fleets. On a positive note, the password management app 1Password has added support for Claude, allowing the AI service to access credentials without seeing passwords directly.

Promotions and Partnerships

Apple's annual Back to School promotion has launched in select countries in Asia, including China, India, and Malaysia. For those looking to enhance their Apple ecosystem, Satechi is offering a chance to win a MacBook Neo and accessories in a MacRumors giveaway. Apple's Car Keys feature is expected to support TANK vehicles from Chinese manufacturer Great Wall Motor (GWM).

Other Notable News

Apple has updated its Advertising Services policy to outline ad categories that will not be permitted in the Maps app. A loophole that allowed users to finance carrier-locked iPhones unlocked from Apple has been closed by the company. Apple TV+ has released the first trailer for its upcoming docuseries, "The Dynasty: UConn Huskies" docuseries trailer. WhatsApp has begun rolling out its new username feature to select iPhone users WhatsApp usernames. YouTube's picture-in-picture mode is currently experiencing issues on both iPhone and Android devices.