Apple's annual Back to School promotion is now live in select Asian countries, including China, India, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. The offer provides college students and educational staff with a free item when purchasing an eligible MacBook Air, MacBook Pro, iPad Air, or iPad Pro through Apple's education store.

The exact gift varies by country, with options including a four-pack of AirTags, AirPods 4, an Apple Pencil Pro, or an Apple gift card. In China, Singapore, and Vietnam, buyers receive AirTags; in India, choices include AirTags, AirPods 4, or Apple Pencil Pro depending on device; while Malaysia, the Philippines, Taiwan, and Thailand offer a gift card. Customers can also opt for a discount on higher-value accessories.

Notably, the MacBook Neo, iPad mini, entry-level iPad, and desktop Macs are excluded. The promotion runs through August 27. Apple has not yet launched the offer in the U.S., Canada, or Europe, though a rollout based on time zones is expected today. Historically, the U.S. promotion has launched in June, making this year's July timing a delay.