Apple's annual Back to School promotion is now live across the United Kingdom and 18 other European countries, including Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, and Turkey. The launch follows the U.S. rollout that began last month.

The offer targets college students and educators. Buyers of eligible Macs or iPads receive a free gift card worth up to £120/€120. In Turkey, the deal differs: customers can choose a four‑pack of AirTags at no extra cost, or pay for AirPods or an Apple Pencil Pro when buying an iPad.

Products not eligible include the MacBook Neo, iPad mini, entry‑level iPad, and desktop Macs. The promotion runs through October 22, 2026, offering a chance to upgrade gear while saving on Apple products.

With this European rollout, Apple continues to support students and teachers worldwide, expanding its reach beyond the United States.