Apple News 3 Days

Last updated: July 9, 2026, 8:32 PM ET

iOS 27 and Software Updates

Apple rolling out in iOS, including enhancements to Car Play with improved in-car experiences, and updates to the Messages app that make it smarter and less annoying with 13 improvements. The upcoming iOS 27 will also to Apple Translate and will allow Siri AI to pull information from third-party apps in the latest developer beta as seen in beta 3. Apple has also, preventing downgrades after a critical security fix was released. In other software news, Apple is pulling the ability to restore older iPhone and iPad models, cutting off paths to reinstall or downgrade the affected devices.

Apple TV+ and Content

Apple TV+ is expanding its presence at San Diego Comic-Con, taking over Hall H for the first time to preview "Widow's Bay," "Silo," and more. The streaming service has also released the August schedule for "Friday Night Baseball" in partnership with MLB. Viewers can now of "Trying" season 5 on Apple TV, and the first trailer for "There’s No Place Like Home, Snoopy" has been shared. Additionally, Apple TV+ content has for the 78th Primetime Emmy Awards. Meanwhile, TV show purchases on Apple TV are for select titles.

Hardware and Pricing

Apple exploring ways to run much larger AI models directly on iPhones, potentially utilizing technology from Prism ML. However, component development for a cheaper Apple Vision Pro has reportedly been scrapped as Samsung Display halts its project, with rumors suggesting Apple is focusing on AI instead as costlier components are dropped. In terms of pricing, India has by eliminating import duties on key smartphone components. Conversely, rising memory prices are, though they may actually benefit Apple as it previously increased prices across its product lines. Some retailers are offering discounts on Apple hardware, with Amazon M5 MacBook Air models and a markdown of $449 on 2TB M5 Pro MacBook Pros. The M5 Pro 16-inch MacBook Pro with 48GB of RAM is discounted to $3,049.99, a $550 markdown from its original price. The 512GB MacBook Neo is available for $689.99 following post-hike, and all Wi-Fi iPad Mini 7 models are discounted by up to $130 with prices starting at $489.00 on Amazon.

iPhone and Cellular Technology

Reports suggest the iPhone 18 Pro could be than the iPhone 17 Pro, with both its aluminum frame and camera housing expected to grow. Despite rumors of delays, supply-chain sources indicate the iPhone Ultra is on track for a September release and is reportedly in mass production. Apple still relies on Qualcomm for cellular hardware across its product lines, with used in iPhones, iPads, and Apple Watches.

AI and App Store

Apple adding social to its App Store Connect age rating questionnaire for apps. The company is also reportedly testing memory chips from CXMT, a supplier black-listed by the U.S. government, to help ease the RAM pricing crisis though it's not a full solution. Tony Fadell, the "father of the iPod," has argued that the choice of AI assistant matters, raising significant questions about the technology. Meanwhile, App Store now includes new age rating questions for apps with social media features.

Other Notable Updates

Apple has to settle a U.S. class action lawsuit related to Siri. Apple must also continue to age-verify users in Texas after the Supreme Court denied a request to pause enforcement of the law. JP Morgan has to $345, asserting that hardware cost increases driven by RAM will not affect long-term revenue. Apple has in Europe, with all three of its claims being rejected, and remains a "gatekeeper." The company announced that mac OS 28 will no longer support encrypted Mac OS Extended (HFS+) volumes, meaning affected external drives will be affected as stated in a support document. Apple is also testing a new beta firmware for Air Pods Pro, Air Pods Pro, and Air Pods 4 that includes iOS 27 features in its third beta version. Beats charging cables are now available in a new "Power Pink" color.