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Starbucks Menu Change Sparks Chai Outcry

Wall Street Journal US Business •
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Starbucks has refreshed its menu, prompting an intense backlash from loyal chai drinkers. The coffee chain's dedicated tea customers are flooding headquarters with calls, emailing executives directly, and organizing petitions demanding the return of their beloved original chai formula. The uproar highlights the deep attachment customers have developed to the specific flavor profile of the discontinued beverage.