Apple News 24 Hours

Last updated: August 1, 2026, 8:30 AM ET

iPhone and Future iPhone Rumors

An iPhone 17 Pro remarkably survived a fall from 3,600 feet, landing face-up and nearly intact in a canola field. captured 49% of global smartphone revenue in the second quarter, despite holding only 23% of shipments, highlighting the iPhone's significant profit margin. Rumors suggest the base model iPhone, expected in spring 2027, might feature a smaller Dynamic Island, 12GB or 9GB of RAM, and a 2nm A20 chip. lower-end iPhone 18e, anticipated by March 2027, is also rumored to come with 9GB of RAM, an upgrade from previous models. However, a significant price hike of $300 is rumored for the iPhone 18 Pro, attributed to ongoing chip shortages. iPhone Air 2 is projected for release in the first quarter of 2027, boasting five new features. iOS 27 at the upcoming iPhone Ultra, with one notable indication being expanded landscape functionality.

Apple's Financial Performance and Market Position

Apple's stock down approximately 10% following mixed fiscal Q3 2026 results and a less optimistic outlook for the September quarter. JP Morgan set a price target of $345 for Apple's stock through December 2027. Goldman Sachs initially raising its price target just days before earnings, has since reduced it by $10. Morgan Stanley lowered its Apple price target from $364 to $360, citing a slowdown in Services growth and increased memory costs that impacted its earnings outlook, despite robust product demand. Apple Upgrade program has been revealed, prompting discussions about the implications of leasing Apple products.

iPad and Mac Updates

iPad Air which has maintained its design since 2020, could potentially see a redesign next year, making it the longest-running design in Apple's tablet lineup. The M4 Pro Mac mini has returned to stock and is available for $30 off, though supply is limited. Apple has a considerable number of new products slated for launch this fall, including five that have been long-awaited. Back-to-school deals are offering significant discounts on Apple products, with Air Pods Max 2 and MacBook Pro models seeing notable price reductions. A deal from Apple offers the M5 MacBook Air at $240 off directly from the company, alongside ongoing promotions for Air Pods Pro 3 and Air Tag.

Software and Services Developments

iOS 27 is set to introduce a much-desired feature for Apple Mail: search functionality that is expected to "just work." iOS 27 will allow users to set custom equalization settings for their Air Pods, a feature previously unavailable for Air Pods owners. new iOS version also contains hints pointing towards the eventual release of the iPhone Ultra. MacRumors Show podcast discussed user experiences with the iOS 27 beta, including interactions with Siri. Spotify has launched a new "User Notes" feature, enabling users to add personal captions to individual playlist tracks. The Shazam app has been updated with iMessage stickers, including a collection inspired by Ariana Grande's new album. Code Weavers is actively testing an Apple Silicon-native version of Cross Over, indicating a move away from reliance on Rosetta.

Apple's Brand Strategy and Content

Apple invested 12 years in developing the Beats brand separately from Air Pods, maintaining a distinct identity that appeals to Android users and competes in lower price segments. TV's YouTube channel has released full panels from San Diego Comic-Con for various shows, including "Matchbox The Movie," "Widow's Bay," "Dark Matter," and "Mayday." An iOS app named "Antizuck," which claims to detect nearby smart glasses, has reached the top of the App Store chart, reflecting a current interest in privacy concerns related to wearable technology. Tim Cook in his final Apple earnings call yesterday, with John Ternus set to assume the role of CEO on September 1st. Apple Upgrade program is being discussed in terms of its implications for product leasing and Apple's strategy to address chip shortages.