Apple News 24 Hours

Last updated: August 1, 2026, 11:30 AM ET

Apple Software and Services Updates

iOS 27 is introducing significant changes, notably altering the long-standing Notification Center that has been a staple since iOS 5 in 2011. This new version of iOS will also allow Air Pods owners to set custom equalizers, a feature previously unavailable to users of Apple's own audio products. The latest beta of iOS 27 has been under review, with discussions focusing on its impact on established user habits ahead of the iPhone 18 Pro release. TV's YouTube channel has released full San Diego Comic-Con panels for shows including "Silo," "Dark Matter," and "Widow's Bay."

New Product Rumors and Deals

Amazon is offering the Apple Watch Series 11 GPS models starting at $299.99, representing a notable discount. deals also include Air Pods Pro, Air Pods Max 2 at $100 off, and the Air Tag 2 at an all-time low price. Further discounts are available on the M5 MacBook Air, with $240 off, and the Apple Studio Display is seeing a $540 price reduction. iPad Air which has maintained its design since 2020, is expected to receive a redesign next year.

iPhone and Hardware Developments

An iPhone 17 Pro was remarkably found intact after being dropped from an airplane at an altitude of 3,600 feet. Rumors 2027 iPhone 18 suggest a smaller Dynamic Island, 12GB or 9GB of RAM, and the integration of a 2nm A20 chip. The anticipated lower-end iPhone 18e, slated for release by March 2027, is rumored to feature 9GB of RAM, an increase from previous models. captured 49% of global smartphone revenue in the second quarter, despite only accounting for 23% of unit shipments.

Apple's Strategic Moves and Financial Outlook

Apple is launching a new "Apple Upgrade" program, with discussions ongoing regarding its potential impact on the used and refurbished markets. The company has maintained the Beats brand separately for 12 years, allowing it to cater to Android users and compete in lower price tiers, distinct from Air Pods. Following Apple's 2026 guidance, JP Morgan has adjusted its stock target for the company. Goldman Sachs also trimmed its Apple price target by $10 after the latest earnings call, while Morgan Stanley reduced its target to $360 due to slowing Services growth and increased memory costs. Code Weavers is developing an Apple Silicon-native version of Cross Over, signaling a move away from reliance on Rosetta.

Apple CEO Transition and Product Pipeline

Apple CEO Cook participated in his final earnings call, with John Ternus set to assume the role of CEO on September 1. Apple has a significant product launch schedule for the upcoming fall, including five products that have been anticipated for many years.