Apple News 24 Hours

Last updated: August 1, 2026, 2:30 PM ET

Product Updates and New Programs

Apple is preparing to refresh the Mac Studio later this fall, marking the first update since early 2025. The company has also launched a new Apple Upgrade program, which is generating considerable discussion regarding its motivations and potential impact on the used and refurbished markets. This new program could potentially open up new avenues for Apple's upgrade strategies.

Upcoming Hardware and Software

Amazon is offering the Apple Watch Series 11 GPS models starting at $299.99. Deals are also available on other Apple products, including Air Pods Pro, Air Pods Max 2 at $100 off, Air Tag, and an M5 MacBook Air with $240 off. Apple Studio Display is also seeing a significant discount of $540. iPad Air which has maintained its design since 2020, is expected to receive a redesign next year. iOS 27 is set to introduce a significant change to the Notification Center, altering a feature that has been consistent since iOS 5 in 2011.

Market Performance and Brand Strategy

captured 49% of global smartphone revenue in the second quarter, despite holding only a 23% share of shipments, highlighting the significant profitability of the iPhone. The company has also maintained the Beats brand separately from Air Pods for 12 years, allowing it to target Android users and compete in lower price segments. In a remarkable incident, an iPhone 17 Pro was dropped from a plane at 3,600 feet and was found intact in a canola field.

Content and Leadership Changes

TV's YouTube channel has released full panels from San Diego Comic-Con for shows such as Silo, Dark Matter, and Widow’s Bay. Meanwhile, Apple Tim Cook participated in his final earnings call yesterday, with John Ternus set to take over as incoming CEO on September 1.