Apple News 24 Hours

Last updated: June 27, 2026, 2:30 PM ET

Apple Product Pricing and Availability

Apple has implemented significant price increases across a wide range of its Mac and iPad models, with some products seeing hikes of 10–20 percent and a few as high as 50 percent massive price hikes. These increases have prompted a rush to purchase Apple gear, as Amazon extends its Prime Day deals, offering savings of up to $650 on Macs, iPads, and Air Pods save up to $650. Notably, deals on the Apple Watch Series 11 and Ultra 3 have been extended, with discounts of $120 and $150 respectively deals extended. Amazon is also continuing its $450 discount on the 1TB MacBook Air M5 save $450 and offering an $850 price cut on a 16-inch MacBook Pro M5 Max save $850. However, consumers looking to buy a lifetime Plex Pass should act quickly, as the price is set to jump from $249.99 to $749.99 on July 1 price rockets up.

Apple's Supply Chain and Regulatory Matters

In an effort to mitigate price pressures caused by supply chain constraints, Apple is seeking approval from the Trump administration to purchase RAM chips from a Chinese supplier that is currently blacklisted in the United States allow it to buy RAM. This move comes after significant price increases were implemented across many of Apple's product lines this week, with some models seeing increases as high as $100 or more, such as the MacBook Neo MacBook Neo price increase. Meanwhile, Apple is working with its Indian supplier, Tata, to tighten internal controls following a data leak of sensitive files online tightens controls.

Apple Software and Developer News

With the iOS 27 beta now available, the Shortcuts app is designed to be more accessible to casual iPhone users makes app easier. However, not all iPad models will receive the upcoming iPad OS 27 update, leaving some owners of older devices behind iPad models left behind. In other software news, WhatsApp is testing its Liquid Glass design on its iPad application, following the rollout of a similar update for iPhone users testing on iPad. Separately, Joanna Stern has publicly called out Apple Books for the continued presence of AI-generated knockoffs of her published work on the platform AI-generated knockoffs.

Apple Executive Departures and Industry Trends

Apple has experienced another high-level executive departure, with Paul Meade, who oversaw development for the Vision Pro and upcoming smart glasses, leaving the company to join OpenAI's hardware division another executive leaves. This follows a trend of Apple talent moving to AI firms. In the realm of hardware, LG is offering its Ultra Fine 6K display, a premium option designed with Mac users in mind, especially following Apple's discontinuation of the Pro Display XDR earlier this year premium 6K display. The future of Apple Home Key locks from Level Lock remains uncertain as parent company Assa Abloy has laid off most of the Level team, though the locks are expected to function in the short term team gutting.

Apple's Future Product Pipeline

Apple is reportedly planning a significant product launch for this fall, with over 15 new products expected, including new iPhones, Macs, and iPads launch this fall. Rumors suggest that the iPhone 18 Pro and Pro Max models could see a price increase of up to $200, according to projections from analytics firm IDC iPhone 18 Pro price increase. Additionally, new MacBook Ultra and MacBook Pro models are anticipated to launch this fall, featuring upgraded M5 series chips new Mac Books launching. The company is also working on its own hardware initiatives, as demonstrated by Ron Johnson's reflections on establishing the highly productive Apple Retail stores alongside Steve Jobs forging retail stores.

Artificial Intelligence and Industry Developments

Amidst ongoing developments in artificial intelligence, Anthropic has received clearance to release its Claude Mythos 5 model to over 100 U.S. institutions, following a previous export control directive release Claude Mythos 5. This comes as Apple continues to integrate AI capabilities into its own software, such as iOS 27's enhancements to the Shortcuts app iOS 27 enhancements. The broader industry is also seeing shifts in executive talent, with Apple losing key personnel to AI companies like OpenAI executive poached by OpenAI.