Amazon has pushed its Prime Day Apple Watch discounts into the weekend, keeping the Series 11 at $279 and the Ultra 3 at $649. Both prices shave $120 and $150 off the regular MSRP, the lowest points this year for Apple’s flagship wearables. Customers also get free shipping and an easy return policy, further lowering the effective cost.

The sale covers a range of sizes and connectivity options. A 42 mm GPS‑only Series 11 in aluminum sells for $279, while the 46 mm GPS + Cellular model drops to $399. Titanium cases with Milanese loops sit at $639, and the 49 mm Ultra 3 in titanium with the Ocean band is listed at $649. Each SKU reflects a $120‑$180 discount from Apple’s list price, compared to Apple’s standard pricing.

For Amazon, extending the offers sustains traffic after Prime Day’s official close, while consumers reap savings that rival bundled promotions from carriers. Competitors may feel pressure to match these cuts, potentially reshaping the seasonal pricing cadence for wearables. Shoppers seeking premium smartwatches now have a clear, budget‑friendly entry point and can enjoy the latest health sensors without paying full price.