Apple News 24 Hours

Last updated: June 27, 2026, 11:31 AM ET

Apple Product Pricing & Supply Chain

Apple has implemented significant price increases across a broad range of Mac and iPad models, with some products seeing hikes of 10–20 percent and a few as high as 50 percent massive price hikes. This move comes as the company petitions the Trump administration to allow it to purchase RAM chips from a Chinese supplier that is currently blacklisted in the U.S. petition to allow RAM. The company stated this clearance would help alleviate price pressures caused by supply chain constraints clearance for memory, a situation potentially exacerbated by tough supplier negotiations that Micron's chief business officer has hinted at Micron suggests crisis. Despite these increases, select retailers like Amazon and Best Buy are still offering pre-hike pricing on some iPads and Macs, though stock is reportedly dwindling last call save.

Extended Retail Deals & Product Launches

Amazon's Prime Day deals for Apple products have been extended, offering continued discounts on the Apple Watch Series, down $120 to $279, and the Apple Watch Ultra, now $150 off at $649 extended watch deals. Additionally, a deal on the 1TB MacBook Air M5, saving $450, remains available extended MacBook Air. Consumers can still find savings of up to $650 on various Mac, iPad, and Air Pods models, even though Prime Day has officially concluded Prime Day deals live. A significant $850 discount on the 16-inch MacBook Pro M5 Max is also reportedly still active last-minute MacBook Pro.

Upcoming Product Strategy & Operating System Updates

Apple is preparing for a busy fall product launch season, with over 15 new devices expected, including new iPhones, Macs, and iPads over 15 new products. Rumors suggest the iPhone 18 Pro and Pro Max could see a $200 price increase, while the base iPhone 18 models are expected to feature 9GB of RAM, up from 8GB, potentially improving AI performance iPhone 18 RAM. The company is also reportedly planning a MacBook Ultra with an OLED touchscreen, though it will initially use M5 Pro and M5 Max chips OLED MacBook Ultra. iOS 27 is poised to make the Shortcuts app more approachable for casual users iOS 27 Shortcuts, and enhancements to the Photos app are anticipated, with some features appearing particularly suited for a potential "Home Pad" device iOS 27 Photos features.

Executive Departures & Industry Moves

Apple has seen another high-level executive depart for OpenAI, with Paul Meade, who oversaw development for the Vision Pro and upcoming smart glasses, joining the artificial intelligence firm for its hardware division another executive to OpenAI. This follows previous executive shifts between the two companies.

Content & Services

Apple's upcoming Everest drama "Tenzing" will receive its first theatrical release of the year before debuting on Apple TV+, marking the company's first film with a theatrical run in 2026 first cinematic event. Meanwhile, journalist Joanna Stern has called out Apple Books for the continued appearance of AI-generated knockoffs of her published work AI knockoffs on Apple Books.

Retail & User Experience

Ron Johnson, who was instrumental in developing the Apple Retail experience, reflected on his time working with Steve Jobs, stating that they managed to make Apple Stores "the most productive in the world" despite Jobs' demanding nature Ron Johnson on retail. In other app news, WhatsApp is testing its "Liquid Glass" design for its iPad application, following its rollout on iPhone WhatsApp iPad design.

Third-Party Ecosystem & Accessories

The Switch Bot Weather Station has been introduced, bringing an e-ink calendar and climate dashboard to Apple Home Kit SwitchBot Weather Station. LG's Ultra Fine 6K display is being reviewed as a premium option for Mac users, particularly following Apple's discontinuation of the Pro Display XDR LG UltraFine 6K. The Level Lock team has experienced significant layoffs, raising questions about the future of its Apple Home Key compatible locks in the short term Level Lock team layoffs.