Apple appears ready to expand its high-end MacBook lineup with both a new MacBook Ultra and refreshed MacBook Pro expected this fall. According to Bloomberg's Mark Gurman, the touchscreen MacBook Ultra will feature an all-new design with M5 Pro and M5 Max chips, positioning it at the top of Apple's laptop hierarchy. This device seems distinct from the existing MacBook Pro line, suggesting Apple is creating a new tier above its current offerings.

The MacBook Ultra rumors indicate a significant departure from current models, with OLED display and touchscreen capabilities that could reshape how professionals interact with macOS. This move follows Apple's strategy of segmenting its product lines more distinctly, potentially giving creative professionals and power users dedicated hardware that bridges the gap between traditional laptops and future computing paradigms.

Meanwhile, Apple is also planning a MacBook Pro refresh featuring M6 chip technology, though it will retain the existing industrial design. Interestingly, Gurman reports that Apple will skip M6 Pro and M6 Max variants to accelerate development of M7 chips instead, streamlining its processor roadmap for next-generation performance.

These simultaneous launches suggest Apple is doubling down on the premium laptop market, offering consumers a clear choice between evolutionary updates and revolutionary new form factors before year-end.