ওয়ালমার্ট নতুন女装 এবং অ্যাক্সেসরি ব্র্যান্ড Scenario লঞ্চ করেছে, অধিকাংশ আইটেম 25 ডলার কমের দামে, যাতে joven এবং রুচি অনুসারী কäuferদের জন্য ফ্যাশন ডেস্টিনেশন বানানো যায়। এই পদক্ষেপের ঘটনা retailer তে ছয় বছর以上以来 weaker Quarterly comparable sales growth এর পর ঘটেছে এবং Amazon kanssa হারিয়ে গেলে بازار অংশ ফিরিয়ে আনা যাচ্ছে apparelselling ক্ষেত্রে। যাতে Though Walmart's clothing sales have grown for seven consecutive quarters and it is gaining market share from department stores, Amazon is growing its overall apparel share faster, according to third-party data.

Scenario লাইন_INCLUDES hundreds of items such as embroidered blouses, pintuck denim shirts, and faux leather bags। It will replace shelf space previously occupied by Time and Tru, Walmart's existing women's brand that does over $2 billion in annual sales but appeals mainly to shoppers aged 55 and older. Time and Tru will continue with a reduced selection of core basics.

The fashion initiative has been championed since 2021 by Denise Incandela, executive vice president of fashion for Walmart U.S., who previously worked at Saks Fifth Avenue and Ralph Lauren. Her strategy was sparked by data showing 80% of existing Walmart shoppers' apparel spending went to higher-priced retailers. The effort began nearly a decade ago at Walmart's Bentonville, Ark. headquarters, where Incandela convinced leadership, including then-CEO Doug McMillon, that Walmart could capture mor...