Brazilian icon Pelé’s match‑worn No. 10 from the 1958 World Cup final heads to Sotheby’s online auction, slated June 29‑July 16. The jersey, worn when the 17‑year‑old scored twice in Brazil’s 5‑2 win over Sweden, sits in a private collection after passing through a Brazilian museum and a family heirloom. Its provenance fuels the hype today.

Sotheby’s estimates the jersey at $6 million, potentially the highest price for any single football relic. The piece carried the whole of Brazil’s first World Cup triumph, with Pelé’s debut goal—an iconic chest‑control flick past a Swedish defender—still lauded as one of the tournament’s greatest moments. The auction will also feature a public exhibit in New York starting July 1 for fans and collectors worldwide.

The auction’s timing dovetails with the 2026 World Cup build‑up, as Mexico’s Azteca Stadium—where Pelé lifted his third title in 1970—will host the opening match. The sale not only honors a legend but also underscores the enduring commercial power of football history. Bids will close July 16, after which the jersey’s fate will be sealed for the global football community today.