Pop star Bad Bunny paid tribute to Brazilian football legend Pelé during his first concerts in Brazil, wearing the late player's 1966 World Cup jacket on stage in São Paulo. The Puerto Rican artist borrowed the historic piece from collector Cássio Brandão's sports memorabilia store, Alambrado Futebol e Cultura, which houses over 7,000 jerseys and 115 items belonging to Pelé.

Brandão, who helped select the jacket for Bad Bunny's performance, praised the singer's care for the valuable artifact. 'It came back only with sweat, wet with sweat, but it was perfect,' Brandão said, noting the jacket returned in the same condition it was borrowed. The tribute also included a lyrical change in Bad Bunny's song 'Monaco,' substituting 'after Pelé and Maradona' for the original 'after Messi and Maradona' reference.

Pelé's official Instagram account later thanked Bad Bunny for the homage, calling it a meaningful gesture on Brazilian soil. Brandão believes such tributes help introduce new generations to Pelé's legacy, saying, 'It warms my heart to imagine that many kids across Brazil and around the world are going on YouTube trying to learn more about Pelé.' The gesture highlights how football legends continue to influence popular culture decades after their playing careers ended.