Chinese appliance maker Dreame is expanding beyond robotic vacuums with a luxury smartphone line. The company recently teased the Dreame Aurora, a gilded phone featuring three distinct designs steeped in symbolism: a Phoenix representing rebirth, a Dragon with meticulously crafted scales, and a Golden Horse.

While Dreame previously launched the RS1, Air1, and E1 smartphones in Poland, the Aurora appears to be a separate premium offering. The company's Weibo posts emphasize these designs are for "discerning collectors," suggesting astronomical pricing. Hardware specifications remain undisclosed, though the RS1 does offer a golden option for those seeking precious metal aesthetics.

The Aurora's opulent design language marks Dreame's aggressive diversification strategy. Beyond smartphones, the company is developing smart rings with AI and ECG capabilities, an 8K action camera, and even an electric vehiclewhether the luxury Aurora models will be available outside China, but the brand's expansion into multiple consumer electronics categories signals ambitious growth plans.