Honor rolls out a new logo and the tagline "Dare to Be" as part of a broader brand refresh that positions the company beyond smartphones.

The launch highlights the upcoming Robot Phone, showcased alongside partner Arri, a renowned cinema‑camera maker. This hybrid device exemplifies Honor’s push into intelligent, AI‑powered gadgets, complemented by its Ai MAGE technology that blends on‑device image processing with cloud intelligence.

A key innovation is the Agentic OS, a platform for AI agents—large language models that employ tools like web search and programming to execute tasks. While smartphones remain central, Honor plans to extend its AI focus to tablets, PCs, wearables and other devices.

Financially, Honor reports a 25% increase in revenue for Q1 2026 versus the same period last year, with overseas markets contributing more than half of total sales. The brand aims to connect with younger users by emphasizing creativity, individuality, and experiential technology.