Dreame, known for smart rings and EVs, unveils luxury smartphones priced at $10,000–$15,000. The high-end Aurora series features gold inlays, jewels, and handcrafted designs, including a model with a clock on the back. These phones target affluent consumers seeking bespoke tech,

The detachable camera module with a 1" sensor stands out, enabling wireless framing flexibility and dual A/B roll recording. Unlike Sony’s lens-style cameras, it uses Wi-Fi for remote operation, offering photographers unprecedented portability. Dreame’s Chixiao 01 AI chip powers both product lines, delivering 200 TOPS—surpassing Qualcomm’s Snapdragon X2 Elite. This chip enhances image processing and AI features, positioning Dreame as a tech innovator.

Industry impact is significant: luxury phones challenge brands like Vertu, while the camera module could redefine mobile photography. The AI chip’s performance metrics may pressure rivals to upgrade hardware. Dreame’s vertical integration—from hardware to AI—hints at long-term ambitions beyond niche markets.

Concrete reality: The Aurora’s clock feature and 1" sensor’s portability aren’t gimmicks but functional selling points. With $15K price tags, these phones test how far premium materials and specs can drive consumer desire in saturated markets.