Amazon Prime Video will integrate Samsung's HDR10+ Advanced format for select titles globally starting later this month. This upgrade requires Samsung TVs from the 2026 lineup to utilize features like Enhanced Overall Brightness, which leverages extended metadata for brighter, precise HDR across all tones. The format also includes AI-driven tone mapping to maintain shadow detail in dark scenes and Intelligent Motion Smoothing, adjusting motion processing based on scene metadata to preserve cinematic quality while ensuring smooth action. Prime Video’s adoption aligns with its history as the first service to offer HDR10+ in 2017. Samsung’s HDR10+ Advanced aims to maximize premium TV brightness capabilities, delivering enhanced visuals for sports, action, and film content. The technology emphasizes dynamic adjustments for optimal viewing experiences.

The Enhanced Overall Brightness feature uses statistical metadata to optimize light output, pushing current TVs to their limits. AI-driven tone mapping ensures details in darker areas remain visible, while Intelligent Motion Smoothing adapts to scene complexity. These advancements build on Prime Video’s early HDR10+ rollout, reinforcing its leadership in streaming quality. Samsung’s 2026 TVs will be necessary to access these features, marking a strategic partnership between the two companies.

HDR10+ Advanced represents a significant leap in home entertainment technology. By combining metadata-driven brightness with AI processing, it addresses limitations of previous HDR formats. Prime Video’s early adoption underscores its commitment to leading-edge content delivery. Consumers with Samsung’s upcoming TVs will benefit from these innovations, though widespread availability depends on device rollouts. The format’s focus on motion handling and tonal accuracy positions it as a competitive standard in streaming HDR.