Samsung has unveiled its 2026 lineup of The Frame and The Frame Pro TVs, featuring upgraded glare-free technology and gaming enhancements. The new models include Motion Xcelerator 144Hz for smooth motion and DLG 240Hz for higher frame rates when connected to compatible PCs. The Frame Pro models are available now, while base models will launch later.

To celebrate the launch, Samsung offers a Picture Perfect Bundle with over $800 in savings, including a white bezel, ultra-slim soundbar, professional installation, one-year Art Store subscription, and two years of Samsung Care+ membership. The bundle is available in all sizes and represents one of the most comprehensive package deals for premium TV buyers. Additionally, Samsung is running promotions on previous-generation models with discounts up to $850.

The new lineup includes several models at various price points, from the 50-inch The Frame at $899.99 to the 85-inch The Frame Pro at $3,299.99. Samsung is also offering select monitors with free copies of *Resident Evil Requiem*, providing up to $1,000 in savings on displays like the 49-inch Odyssey OLED G95SD Monitor.