Samsung's 2026 The Frame Pro and OLED TV lines are finally hitting store shelves today, though the 55-inch Frame Pro remains a notable exception. The Frame Pro upgrade offers a Neo QLED panel with enhanced backlighting and the Wireless One Connect box to hide cables, alongside a glare-free screen and up to 240Hz refresh rates. Starting prices begin at $1,200 for the entry-level models, with the flagship S95H OLED featuring a wall-mountable FloatLayer Design and a $2,500 55-inch version. Samsung's OLED lineup also includes the S90H and S85H, expanding to smaller 48-inch and 42-inch options respectively.

Most models are available immediately from retailers, though the 65-inch Frame Pro at $2,000 and the 75-inch at $2,800 are confirmed, while the 85-inch commands $4,000.