Apple is planning to introduce new OLED touchscreen MacBook Pro models on October 27 or 28, with a potential launch date of Friday, November 6, according to Bloomberg's Mark Gurman. The timing aligns with a reported 'big floor reset' at Apple retail stores beginning the evening of November 5 and continuing into November 6, which Gurman suggests is preparation for the new products. A creator-focused event in Los Angeles is expected in late October to debut the lineup.
Alongside the OLED MacBook Pro, rumors include an OLED iPad mini, M6 iMac, and an M6-powered entry-level 14-inch MacBook Pro. Gurman noted Apple may not hold a traditional event but will likely release videos at minimum. He previously floated the 'MacBook Ultra' name but now indicates the devices will remain in the MacBook Pro line.
The new models are expected to use existing M5 Pro and M5 Max chips, positioning the OLED versions as a premium alternative to current mini-LED models. If launched on November 6, this would follow the iPhone Duo (October 23) and HomePod mini 2 (October 30), preceding the HomeView and Apple TV 4K (November 13).
Source: MacRumors · Summarized by HeadlinesBriefing