Apple News 8 Hours

Last updated: July 15, 2026, 5:30 PM ET

Apple Services and Retail Updates

Apple is for its Apple Care+ plans on new Mac and iPad models, with monthly and annual costs seeing a modest rise. The company has also launched its annual Back to School promotion in select Asian countries, including China, India, and Malaysia, offering educational discounts. For U.S. consumers, Apple has updated its website to detail products eligible for upcoming 2026 sales tax holidays in several states. Additionally, Apple is for cellular iPads, though potential buyers are advised to explore other deals for potential savings.

Apple Maps and Content Expansion

Ads are poised to arrive in Apple Maps for the United States and Canada this summer, with Apple emphasizing a privacy-centric approach to advertising. In conjunction with the return of Major League Soccer, Apple is with new guides and launching MLS content on Apple TV. The streaming service also announced the return of Major League Soccer tomorrow, following the conclusion of the 2026 FIFA World Cup, and revealed a first look at season two of the dark comedy ‘Where’s Wanda?’ with its return date.

Productivity and AI Developments

A programmable macro keypad is being hailed as a significant productivity enhancer for Mac users, allowing for the offloading of keyboard shortcuts. In the realm of artificial intelligence, Apple is reportedly exploring acquisitions of AI chip companies to reduce its reliance on Nvidia for demanding AI workloads. Meanwhile, the Suno app now allows iPhone users to within the Messages app via text or voice prompts.

Legal and Regulatory Matters

Apple faces renewed scrutiny from Brazilian officials regarding betting apps accessible to minors, with the company given five business days to provide further details. In a separate legal development, Apple has against the DOJ's antitrust lawsuit, securing access to documents from 14 federal agencies. The European Commission has also adopted new exemptions to its Batteries Regulation, removing the requirement for battery removal for Apple Watch and Air Pods.

Rumored Products and Industry Moves

The upcoming Apple Watch Series 12 is rumored to feature this fall. In the broader tech industry, One Plus is reportedly exiting the U.S. and European smartphone markets as part of a restructuring at its parent company, Oppo.

Apple's Legal Battles and AI

Tang Tan, a former Apple VP of product design, is filed by OpenAI. OpenAI has attributed a lack of attention to an email mix-up for its failure to initially respond to Apple's trade secret theft claims, suggesting it did reply to the complaints.

Deals and Promotions

Current deals include up to $130 off the Apple Watch Series, alongside discounts on Air Pods Pro 3 and select M5 MacBook Air models. Nomad is also celebrating its anniversary with discounts of up to 30 percent sitewide.