Apple highlighted the return of Major League Soccer with six matches scheduled for July 16-17, including CF Montréal vs. Toronto FC and LA Galaxy vs. Los Angeles Football Club.

Apple announced MLS-themed features across platforms. Apple Fitness+ subscribers get a new Time to Walk episode featuring German soccer legend Thomas Müller reflecting on his career. Apple Music offers exclusive playlists from stars like Real Salt Lake's Diego Luna and FC Cincinnati's Evander da Silva Ferreira, plus team-themed playlists for clubs including New York Red Bulls and Orlando City SC.

Apple Maps releases dedicated Matchday Guides created by MLS clubs and player-created city guides for local restaurants and stadium info. The Apple Sports app provides live scores, standings, play-by-play updates, and team stats. adidas hosts a two-day celebration at the adidas Home of Soccer in Brooklyn, New York, on July 16-17 with watch parties and player appearances.

MLS matches are available at no extra cost to Apple TV subscribers in more than 100 countries and regions, with exclusive content throughout the season. Apple TV costs $12.99 per month or via the Apple One bundle, featuring shows like Severance and The Morning Show.